Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-29 05:01:53 UTC ]
News tagged with: #ad targeting #third-party cookie #find alternatives #digital media

Other Publishing stories related to: 'Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions'

Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with: #intended audience #nielsen

Why Criteo is purchasing the best-kept secret in digital media for $380 million

Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-10 10:02:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Literature event accessibility guide hits funding target after industry support

A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 01:08:21 UTC ]
More news stories like this |

Books in the Media: The Every by Dave Eggers hits the spot

The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-22 14:18:03 UTC ]
More news stories like this | News stories tagged with: #sunday times

How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #streaming service #digital content

Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content

U.S. Book Show: Key Findings from Project Panorama's 'Immersive Media & Books 2020' Report

Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #key findings

Want a best-selling book or hit movie? You need this 1 key ingredient, says research

Blockbuster projects share one common trait. Do you dream of opening that blockbuster restaurant, writing a New York Times best-selling book, or releasing a chart-topping album? A new study out of Northwestern University suggests a pivotal ingredient.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-04-09 16:21:42 UTC ]
More news stories like this | News stories tagged with: #hit movie #best-selling book

Digital media company launches flagship site iPondr to 'foster a more connected society'

Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
More news stories like this | News stories tagged with: #breaking news #digital media

Boston-born digital media startup shuts down

Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media

BuzzFeed to buy HuffPost from Verizon in latest digital media deal

As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age

[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with: #buy huffpost #minority stake #ad platform #digital media

Indian move to regulate digital media raises censorship fears

Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian

[ The Guardian | 2020-11-11 18:02:04 UTC ]
More news stories like this | News stories tagged with: #online news #amazon prime #raising fears #digital news #digital media

Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week

[ Media Week | 2020-10-12 09:21:30 UTC ]
More news stories like this | News stories tagged with: #digital media

‘Not enough money to go around’: US digital-media publishers curb international expansion

Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-26 04:01:12 UTC ]
More news stories like this | News stories tagged with: #sights set #global expansion #digital media

How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with: #digital media

Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
More news stories like this | News stories tagged with: #knight chair #strategic initiatives #digital media

Target non-traditional media to make campaigns inclusive, Seaward says

Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 06:42:34 UTC ]
More news stories like this |

Digital Bestseller Lists: the Witherspoon effect hits charts

Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 09:18:39 UTC ]
More news stories like this | News stories tagged with: #claire mcgowan #wife returns

How Digital Media Can Stay One Step Ahead of the Diversity Revolution

June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:33:03 UTC ]
More news stories like this | News stories tagged with: #racial justice #latest iteration #digital media

Digital Media Companies are Likely to Wait Even Longer for Payments

Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
More news stories like this | News stories tagged with: #payment terms #digital media