Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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John Malone, the chairman of Liberty Media, explained why his company made a buyout bid for Barnes & Noble valuing it at $1 billion. The decision came down to Liberty's bid for Sirius and his outlook for Nook, he said. You might look at the experience we've had with Sirius XM, Malone told... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Barnes & Noble Inc. said that Liberty Media Corp. has offered to buy the bookseller in a deal valuing it at about $1 billion. Barnes & Noble shares were up 20 percent in after-hours trading Thursday on the news, matching the $17-a-share offer price from John Malone's media empire. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 09:33 Dominic Myers has called on the book industry to collaborate in creating more nation-wide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Jane Pratt, former editor-in-chief of Sassy and Jane magazines, has been named editor and creative director of style with SAY Media. In this new role, she will be acting as editor-in-chief for xoJane.com, a new womens-interest site owned by SAY. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
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The company is pushing ahead with plans to outsource sub-editor and designer positions, despite stop-work meetings held by staffers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-13 00:00:00 UTC ]
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American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at The New York Times
[ The New York Times | 2011-05-11 00:00:00 UTC ]
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Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
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A $5 million lawsuit against Simon & Schuster over a book by former President Jimmy Carter was dropped by the plaintiffs on Thursday, three months after it was filed. The plaintiffs in the class-action suit had argued that Mr. Carter's "Palestine: Peace Not Apartheid," about the Arab-Israeli... Continue reading at The New York Times
[ The New York Times | 2011-05-06 00:00:00 UTC ]
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Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times
[ The New York Times | 2011-05-05 00:00:00 UTC ]
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The author of a forthcoming book about the ever-private Harper Lee, author of "To Kill a Mockingbird," insisted on Friday that she had the cooperation of Ms. Lee, two days after Ms. Lee released a statement through her lawyer denying that she had cooperated. Continue reading at The New York Times
[ The New York Times | 2011-04-29 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 27/04/2011 - 09:39 Amazon.com has reported a steep drop in profit despite boosting sales by over a third. Amazon.co.uk also revealed that one print book and four ebooks were among its top 10 bestselling items in the quarter, with the Kindle... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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Written By: Jenny Roper Publication Date: Tue, 26/04/2011 - 15:00 Hodder & Stoughton has bought world rights to two parenting guides by Nöel Janis-Norton, an advisor to actress Helena Bonham Carter. The first title Calmer, Easier, Happier Parenting will be published in spring 2012 and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-26 00:00:00 UTC ]
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