Aleen Kuperman is co-founder and CEO at Betches Media. The company has grown from a blog created in a dorm room at Cornell in 2011 to a sprawling media network including nine podcasts, New York Times-bestselling books and millions of Instagram followers. In this episode of the “Ad Block” podcast, Kuperman talks about growing up as the child of Russian immigrants who escaped the Soviet Union in 1988, a year before the Berlin Wall fell. In particular, it was a struggle to explicate what “Betches” was to her parents, who had always had high expectations for her future. “I had to explain to my parents, ‘I’m not going to medical school next year,’” she says. “I was terrified to have that conversation. They were like, ‘What’s a blog? How are you making money? What are you talking about?’” As with many new media startups, the business model evolved quickly, and as soon as she had gotten her parents on board, things would change. “They had just figured out Facebook, now they have to go learn Instagram,” Kuperman says. Tangible successes helped, like the book deal the team landed while still in college. “To my parents, that’s legit. A book, they understand.” Kuperman grew up hearing the stories of the family’s journey out of Russia, living in Vienna and Italy off the personal possessions they could sell before eventually being allowed into the U.S. and settling on Long Island. “Only now, I think back to all the things they instilled,” like her strong work ethic, she says. “It... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-18 09:01:00 UTC ]
News tagged with:
#instagram followers
#soviet union
#high expectations
#medical school
#making money
#long island
#book deal
Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune publishing
#chicago tribune
#non-executive role
#newspapers including
Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business side
#digital world
#web video
#sports illustrated
#owns cnn
Let Books Be Books campaign wins instant repsonse from publisher Usborne, in time for International Women's DayA campaign to break down gender divides in children's publishing has met with instant success, after one of the publishers under fire announced they will stop producing titles labelled... Continue reading at The Guardian
[ The Guardian | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#initial target
#main thing
Heavy Metal Magazine has been purchased by two show-biz veterans who have an ambitious plan to relaunch it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ambitious plan
F+W Media Inc. and the Germany-based Hubert Burda Media have entered into a 50-50 joint venture to run the brand Burda Style in the U.S. and Canada, as well as the U.K. digital activities of Burda Style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
More news stories like this |
This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#national geographic
#big player
#digital video
#print magazine
#print brands
The Gunn Media business will be "well cared for", as its director Ali Gunn would have... Continue reading at The Bookseller
[ The Bookseller | 2014-02-24 00:00:00 UTC ]
More news stories like this |
Apple is looking to escape from New York. In a filing this week, Apple attorneys argue that Judge Denise Cote does not have jurisdiction to oversee its upcoming damages trial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
More news stories like this |
In conjunction with its distributor S&S International, Viz Media is expanding distribution of its English language print manga titles into India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
More news stories like this |
Writer to adapt her new novel, called Tennison, for TV in 2016, the 25th anniversary of the hit ITV drama starring Helen MirrenLynda La Plante is writing a prequel to Prime Suspect which she will adapt for TV in 2016, the 25th anniversary of the hit ITV drama.The prequel will be called Tennison,... Continue reading at The Guardian
[ The Guardian | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#film deals
Chatto & Windus is to publish a memoir about daughterhood by social historian Juliet Nicolson... Continue reading at The Bookseller
[ The Bookseller | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chatto windus
Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#favorite magazines
KLM Royal Dutch Airlines said the decision to add payment via social media came from customer requests.Passengers can now pay for their flights via social media on KLM Royal Dutch Airlines. The company announced Tuesday that passengers will be able to use Facebook and Twitter to book flights,... Continue reading at Fast Company
[ Fast Company | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book flights
#customer requests
Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian
[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american idol
#cultural significance
#tomas chamorro-premuzic
Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age
[ Advertising Age | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#offer recommendations
#tv division
#print operations
#$30 million
#fortune magazine
#atlantic media
The Duchess of Cambridge has written the foreword for a book which reveals “what life as an... Continue reading at The Bookseller
[ The Bookseller | 2014-02-06 00:00:00 UTC ]
More news stories like this |
Staff at the magazine publisher IPC Media are expected to bear the brunt of a redundancy programme ordered by its US-based parent, Time Warner, according to reports in America.Its publishing division, Time Inc, is seeking to cut 500 jobs from its 7,800 total in what is said to be its "last big... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evelyn webster
#horse hound
#country life
While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday
[ Digiday | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make publishers
#meteoric rise
#elite daily
#substantial portion
"Who are the Beatles?" The question ricocheted across Twitter during the 2014 Grammy Awards, where Paul McCartney and Ringo Starr reunited to perform.It's an absurd question, even from those barely old enough to tweet. The Beatles' official Twitter account has more than 2 million followers. Paul... Continue reading at Advertising Age
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#las vegas
#half-century anniversary
#publishing books
#itunes store
#hit stores