Being a Nerd Morphs Into Big Business at Comic-Con

For four days each year, Tom Cruise, Quentin Tarantino and some of the biggest movie stars on the planet head to San Diego's Comic-Con International to get grilled by a goofy, somewhat dashing stand-up comedian named Chris Hardwick.At this year's annual conference for more than 130,000 fans of comic books and genre movies, Mr. Hardwick will moderate panels on such topics as "Star Wars," "The Walking Dead" and Tarantino's new movie "The Hateful Eight."Mr. Hardwick also uses his role at Comic-Con to promote Nerdist Industries, the four-year-old entertainment company he founded and leads. Nerdist runs a network of more than 30 podcasts, along with YouTube channels and a website beloved by fans of Marvel and "Game of Thrones." The company, owned by Thomas Tull's Legendary Entertainment, has tapped into the flourishing business of nerd culture, which has transformed Hollywood into a factory line of billion-dollar comic-book and fantasy franchises. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-09 00:00:00 UTC ]
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