As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that Thorne will “continue to drive Beats as an industry changemaker.” The CMO role has been vacant at the 13-year-old headphone maker since the 2016 departure of Omar Johnson, who left after six years with the brand. Since that time, marketing was led by Jason White, global head of marketing, until White left earlier this year to join Cura Partners, a cannabis company, as CMO. Thorne’s appointment signals a renewed focus on the internal marketing department of Beats, which Apple acquired for $3 billion in 2014. While the brand formerly worked with Anomaly, it does not have an agency-of-record currently. Beats most recently tapped Zambezi, Los Angeles for a project. AKQA is also on its roster, as are Haworth Marketing and Media for media and strategy; PMG, Los Angeles for digital media and strategy; and Rosewood, Los Angeles for social media. In a statement, Thorne, who was not available for further comment, said, "Beats not only sits at the cross-cultural intersection of music, technology and sports, but it has defined the niche as a category in such a short time." Thorne was most recently chief growth officer at Forward, a membership-based health care startup. Two years prior to that,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week
[ Media Week | 2023-06-05 12:11:00 UTC ]
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After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday
[ Digiday | 2023-06-01 12:01:00 UTC ]
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Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It... Continue reading at AdWeek
[ AdWeek | 2023-06-01 12:00:00 UTC ]
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Meta has long been rumored to be building a platform to rival Twitter. After months of speculation, there are finally some details on how it might turn out, according to digital media marketing expert Lia Haberman, who has heard about the app through content creators approached by Meta.Haberman... Continue reading at Engadget
[ Engadget | 2023-05-22 11:15:43 UTC ]
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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
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Folks are spending less time on Twitter since Elon Musk bought the social media site last year, but there’s still plenty of demand for similar platforms like Mastodon and Bluesky. To that point, Meta has long been rumored to be building its own platform to rival Twitter. After months of... Continue reading at Engadget
[ Engadget | 2023-05-19 18:16:25 UTC ]
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Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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CNET, the venerable tech site which began publication nearly 30 years ago, has become the latest digital media company whose staff have chosen to band together and demand more. The CNET Media Worker's Union (CMWU) today sent a letter to Red Ventures, the private equity concern which purchased... Continue reading at Engadget
[ Engadget | 2023-05-16 16:13:18 UTC ]
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Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News
[ ABC News | 2023-05-15 11:47:06 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday
[ Digiday | 2023-05-10 04:01:00 UTC ]
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PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. Continue reading at Digiday
[ Digiday | 2023-05-10 04:01:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
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Pulitzer Prize winning digital media outlet BuzzFeed News is being shut down as part of a cost-cutting drive by its corporate parent that's shedding about 15% of its entire staff Continue reading at ABC News
[ ABC News | 2023-04-20 23:02:36 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News
[ ABC News | 2023-04-14 20:47:19 UTC ]
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Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek
[ AdWeek | 2023-04-14 12:00:00 UTC ]
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Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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