Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal connection,” she says. “So when I was given the opportunity to hire someone who had a specialty in bookstore events – events that I did not have the time nor the knowledge to plan myself – I thought that was a good use of my time and resources.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-06-07 11:30:48 UTC ]
News tagged with: #bookstore events #marketing demand #plug books #book promotion #augment publishers #in-house staff #successkatherine reay #dozen novels #berlin letters #shelves earlier #personal connection #bookstore

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Children’s Book Author Tomie dePaola and Activist Icon John Lewis on 2023 USPS Stamps

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Legally bookish: Reese Witherspoon and the boom in celebrity book clubs

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[ The Guardian | 2022-12-12 06:00:54 UTC ]
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Amazon, Publishers Seek to Knock Out Refiled E-book Price-Fixing Suit

Lawyers for Amazon and the Big Five publishers say that a revived class action suit accusing them of colluding to fix e-book prices is not significantly different from the case that was dismissed in September for lack of evidence, and should not be allowed to go forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-08 05:00:00 UTC ]
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NPD Books: US Market Underperforming in the Holidays

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[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

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[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Children’s authors of colour published in UK rose to 11.7% of market in 2021

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[ The Guardian | 2022-11-23 06:01:50 UTC ]
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[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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10 Picture Book Biographies of Authors to Show Kids How to Use Their Words

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[ Book Riot | 2022-11-15 11:31:00 UTC ]
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[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
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[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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