Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal connection,” she says. “So when I was given the opportunity to hire someone who had a specialty in bookstore events – events that I did not have the time nor the knowledge to plan myself – I thought that was a good use of my time and resources.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-06-07 11:30:48 UTC ]
News tagged with: #bookstore events #marketing demand #plug books #book promotion #augment publishers #in-house staff #successkatherine reay #dozen novels #berlin letters #shelves earlier #personal connection #bookstore

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“Everything is Riding on Your Author Photo.” Mary Childs on What to Expect When You’re Expecting a Book

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[ Literrary Hub | 2023-03-13 08:54:19 UTC ]
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Ian Falconer, Children’s Book Author of OLIVIA, Dies at 63

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[ Book Riot | 2023-03-08 17:49:08 UTC ]
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Don’t write what you know, write what you feel: bestselling authors offer tips on World Book Day

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[ The Guardian | 2023-03-02 15:43:52 UTC ]
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'Special thanks': how comic book writers and artists are forgotten during the superhero film boom

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[ The Conversation | 2023-02-20 19:01:51 UTC ]
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[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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At times, 'Knock at the Cabin' made the book's author want to 'run out of the theater'

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[ Los Angeles Times | 2023-02-08 14:00:18 UTC ]
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[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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[ CBC | 2023-02-03 09:00:44 UTC ]
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[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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Otherlands author Thomas Halliday: ‘Some people have insisted on reading the book backwards’

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[ The Guardian | 2023-01-28 18:00:26 UTC ]
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[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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[ Book Riot | 2023-01-23 17:38:56 UTC ]
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[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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