Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal connection,” she says. “So when I was given the opportunity to hire someone who had a specialty in bookstore events – events that I did not have the time nor the knowledge to plan myself – I thought that was a good use of my time and resources.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-06-07 11:30:48 UTC ]
News tagged with: #bookstore events #marketing demand #plug books #book promotion #augment publishers #in-house staff #successkatherine reay #dozen novels #berlin letters #shelves earlier #personal connection #bookstore

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US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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An author bought his own book to get higher on bestseller lists. Is that fair?

Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you... Continue reading at The Guardian

[ The Guardian | 2020-07-20 15:59:35 UTC ]
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Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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Appledore turns itself into UK's first drive-in book festival

Appledore Book Festival is to go ahead with its annual fixture this autumn, reinventing itself as the UK's first drive-in literary festival.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 00:18:18 UTC ]
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Crime fiction boom as book sales rocket past 2019 levels

With bookshops still closed in parts of the UK, sales have surpassed last year’s numbers, with 3.8m print books sold in the last weekBritain’s readers have been emerging from lockdown to restock their bookshelves, with book sales – and particularly crime novels – booming in the three weeks since... Continue reading at The Guardian

[ The Guardian | 2020-07-07 16:17:09 UTC ]
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I'm the first black author to win book of the year. I'm proud, but not completely happy

Instead of celebrating myself, I’m going to celebrate the books by black authors that came before meI have a funny thing about winning. I find it overwhelming. I don’t know how to cope or act when things are meant to be “good”. What do I do? Should I be happy? What is that? How many ways can I... Continue reading at The Guardian

[ The Guardian | 2020-07-02 07:00:46 UTC ]
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Evaristo and Carty-Williams become first black authors to win top British Book awards

Candice Carty-Williams and Bernardine Evaristo take book of the year and author of the year categories, as publishers face criticism for treatment of black authorsCandice Carty-Williams and Bernardine Evaristo have become the first black authors to win the top prizes at the British Book awards,... Continue reading at The Guardian

[ The Guardian | 2020-06-29 17:45:42 UTC ]
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One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
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Bolton Accuses Trump Administration of Seeking to Suppress His Book

In a response filed ahead of a hearing set for today, former national security adviser John Bolton accused the Trump administration of using the government’s prepublication review process to suppress his memoir, 'The Room Where It Happened.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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Reni Eddo-Lodge becomes first black British author to top UK book charts

Why I’m No Longer Talking to White People About Race wins landmark ranking in the wake of worldwide Black Lives Matter protestsReni Eddo-Lodge has become the first black British author to take the overall No 1 spot in the UK’s official book charts.Eddo-Lodge’s Why I’m No Longer Talking to White... Continue reading at The Guardian

[ The Guardian | 2020-06-16 14:00:03 UTC ]
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Penguin Business commissions second book from authors of The Squiggly Career

Penguin Business will publish You Coach You, a second book by Sarah Ellis and Helen Tupper, authors of Sunday Times bestseller The Squiggly Career.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 19:52:38 UTC ]
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Black British authors top UK book charts in wake of BLM protests

Bernardine Evaristo and Reni Eddo-Lodge take No 1 slots in wake of anti-racist demonstrations, as Waterstones staff ask chain to support causeBernardine Evaristo and Reni Eddo-Lodge have become the first black British women to top the UK’s fiction and nonfiction paperback charts, in a week where... Continue reading at The Guardian

[ The Guardian | 2020-06-10 13:46:40 UTC ]
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Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
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BookExpo 2020: Adult Book and Author Dinner Goes Digital

BookExpo helds its first Adult Book and Author Dinner, in lieu of a breakfast, on Wednesday night, showcasing five of the big books of the year, in wide-ranging forms and styles, via Zoom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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Salman Rushdie, Diana Gabaldon and other authors reflect on the books they find most transporting

This summer, instead of squeezing one more book into our suitcases, we’ll need what we read to transport us to faraway places. Continue reading at The Washington Post

[ The Washington Post | 2020-05-27 06:00:00 UTC ]
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BookExpo 2020: Celebrating Books and Authors Online

As the coronavirus panedmic rages on, BookExpo and BookCon are offering six days of virtual book programming in lieu of an in-person show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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Watch 'Station Eleven' author Emily St. John Mandel at the L.A. Times Book Club

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[ Los Angeles Times | 2020-05-19 23:03:32 UTC ]
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Welbeck signs three-book deal with debut author Ben Creed

Welbeck Publishing Group has signed a three-book deal with debut historical writer Ben Creed.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-17 20:25:57 UTC ]
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'Station Eleven' author Emily St. John Mandel joins the L.A. Times Book Club May 19

Emily St. John Mandel chronicles a global pandemic and financial crisis in her novels, 'Station Eleven' and 'The Glass Hotel.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-23 22:16:10 UTC ]
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