Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them “ad-supported access to a limited set” of titles. For now at least, paying subscribers seem immune to the change.The ads pop up while listening to traditional audiobooks, podcasts and Audible original content. The company says the providers were informed of the change and given the chance to opt out of ads. Audible notes that a maximum of eight ads will play within a 24-hour period, regardless of what you are listening to. That isn’t so bad, but does set a troubling precedent for many ad-averse consumers.As to why this test was taking place at all, the company's help page offers nothing but empty buzzwords. “Audible is dedicated to continuously optimizing how we deliver audio programming to listeners everywhere,” it states. “From time to time, Audible tests new products and services to gain knowledge about the evolving needs of our customers and partners.” Thanks for clarifying!Does this mean an ad-supported subscription tier is forthcoming? Engadget has reached out to Audible for some clarification on this move but has yet to hear back. We will update this post when we do.Customers have long grown-accustomed to paying for audiobooks in exchange for a pure ad-free experience, but maybe... Continue reading at 'Engadget'

[ Engadget | 2023-03-30 18:54:46 UTC ]
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U.S. Audiobook Sales Hit $2 Billion in 2024

The audiobook market in the United States is steadily growing, the Audio Publishers Association reports, with revenue increasing by 9% to $2 billion in 2023 and 38% of American adults having listened to an audiobook in the last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
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Survey Finds Spotify Audiobooks Popular, but Compensation Questions Remain

As part of its efforts to force Spotify to be more transparent about how it pays authors, the Coalition of Concerned Creators commissioned a survey to discover how audiobook listeners felt about the service. It found mixed results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
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Bonnier Books UK Joins Spotify’s Audiobooks Offer

Spotify's Duncan Bruce says that 14 of the Top 50 'Audiobooks in Premium' titles were released before 2020, as Bonnier Books UK signs up. The post Bonnier Books UK Joins Spotify’s Audiobooks Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-21 14:50:14 UTC ]
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10 New Audiobooks for Spring 2024

AudioFile recommends 10 excellent new audiobooks for spring, including masterful new works from Hanif Abdurraqib, Percival Everett, and more. Whether you’re looking for a memoir told in the author’s own voice or a fascinating novel performed by professional narrators, you’ll find something... Continue reading at The Millions

[ The Millions | 2024-05-21 12:00:00 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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6 of the Best Free Audiobook Apps

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[ Book Riot | 2024-05-15 15:31:13 UTC ]
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6 of the Best Free Audiobook Apps To Curl Up With

How many of these free audiobook sources have you tried, and which ones are your favorite? Continue reading at Book Riot

[ Book Riot | 2024-05-15 10:00:00 UTC ]
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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
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The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

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[ Media Week | 2024-05-08 21:18:08 UTC ]
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UK audiobook downloads up 17% last year, Publishers Association data shows

Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian

[ The Guardian | 2024-05-07 15:28:43 UTC ]
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As Bogotá’s Book Fair Closes: Audiobooks and Localization

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[ Publishing Perspectives | 2024-05-02 23:49:50 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

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[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Spotify Audiobooks Draw Younger Listeners, Get Bump from TV Adaptations

According to data released by Spotify, users aged 18-34 make up 57% of the platform's audiobook listeners, while television adaptations such as 'Shōgun' and 'The Talented Mr. Ripley' have prompted a surge in demand for specific titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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HarperCollins UK Partners With ElevenLabs AI on Non-English Audiobooks

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[ Publishing Perspectives | 2024-04-19 00:15:08 UTC ]
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HarperCollins Partners With ElevenLabs AI on Non-English Audiobooks

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[ Publishing Perspectives | 2024-04-19 00:15:08 UTC ]
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Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

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Ebook, Digital Audiobook Use Up 286% in K-12 Schools Since 2019; 20% since 2022

Ebook and digital audiobook use by kindergarten through 12th grade students has exploded in popularity, up 20% since 2022, 286% since 2019. Continue reading at Book Riot

[ Book Riot | 2024-04-03 14:54:32 UTC ]
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Spotify Expands Its Premium Audiobooks Offer: Canada, Ireland, New Zealand

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[ Publishing Perspectives | 2024-04-02 20:34:05 UTC ]
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Spotify's subscriber audiobook credit is coming to Canada and other countries next week

Spotify Premium users in Canada, Ireland and New Zealand will have access to 15 hours of monthly audiobook listening at no extra cost starting on April 9. Subscribers in the US, UK and Australia have had access to this perk for several months. The Premium audiobook catalog now includes more than... Continue reading at Engadget

[ Engadget | 2024-04-02 18:24:44 UTC ]
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