Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them “ad-supported access to a limited set” of titles. For now at least, paying subscribers seem immune to the change.The ads pop up while listening to traditional audiobooks, podcasts and Audible original content. The company says the providers were informed of the change and given the chance to opt out of ads. Audible notes that a maximum of eight ads will play within a 24-hour period, regardless of what you are listening to. That isn’t so bad, but does set a troubling precedent for many ad-averse consumers.As to why this test was taking place at all, the company's help page offers nothing but empty buzzwords. “Audible is dedicated to continuously optimizing how we deliver audio programming to listeners everywhere,” it states. “From time to time, Audible tests new products and services to gain knowledge about the evolving needs of our customers and partners.” Thanks for clarifying!Does this mean an ad-supported subscription tier is forthcoming? Engadget has reached out to Audible for some clarification on this move but has yet to hear back. We will update this post when we do.Customers have long grown-accustomed to paying for audiobooks in exchange for a pure ad-free experience, but maybe... Continue reading at 'Engadget'
[ Engadget | 2023-03-30 18:54:46 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Amazon moves to shore up Audible against Spotify's audiobook success, plus a power ranking of the books of 1994, and more. Continue reading at Book Riot
[ Book Riot | 2024-11-20 16:00:00 UTC ]
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As of today, subscribers to Amazon Music Unlimited in the U.S., UK, and Canada can now listen to one audiobook per month from Audible's catalog for free. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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Our friends at AudioFile magazine recommend the best fall audiobooks, from Sally Rooney’s buzzy new Intermezzo to a delicious memoir from actor Stanley Tucci, plus Earphones Award–winning audiobooks from Rumaan Alam, Liane Moriarty, Rachel Kushner, and more. This is listening to settle in with.... Continue reading at The Millions
[ The Millions | 2024-10-29 12:00:00 UTC ]
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The new cloud-based software platform, founded by Spanish-language audiobook industry veteran Juliana Rueda Gutierrez, offers an audiobook production option that integrates management, recording, and quality control into a single interface. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
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While it is fair to say that Warhammer 40k has so far been underrepresented in science fiction circles, it seems the tide is finally starting to turn. Continue reading at The Conversation
[ The Conversation | 2024-10-28 17:36:58 UTC ]
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The comedian Jenny Slate reads the audiobook version of “Lifeform,” her new memoir about parenting. Continue reading at The New York Times
[ The New York Times | 2024-10-23 09:02:21 UTC ]
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Production has ramped up significantly over the past year, according to Dosdoce founder Javier Celaya, who will keynote the FIL’s 2024 audiobooks forum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Spotify has expanded its audiobook service to four new non-English speaking markets: France, Netherlands, Belgium, and Luxembourg. The localized catalog includes 15,000 titles in French and 15,000 in Dutch and Flemish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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The deals are flying fast and furious this Prime Day, and there's plenty to be had from within Amazon's own ecosystem. Right now, you can snag three months of an Audible Premium Plus subscription for just a dollar a month. It's not quite as good a discount as it was earlier this year (free!),... Continue reading at Engadget
[ Engadget | 2024-10-08 19:11:31 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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Tim Pearson, a powerful aide to Mayor Eric Adams who was embroiled in multiple scandals during a tumultuous tenure in City Hall, announced his resignation late Monday.Pearson, a former colleague of the mayor’s in the police department, wielded significant power over the NYPD and contracts... Continue reading at Crains New York
[ Crains New York | 2024-10-01 15:09:19 UTC ]
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Plus: Meta’s AI scrapes the UK, Google digitizes your passport, Chrome syncs your tabs everywhere, and (have you heard?) Apple announces some new iPhones. Continue reading at Wired
[ Wired | 2024-09-14 14:30:00 UTC ]
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The inaugural International Summit of Audio Publishers held September 10 in New York City drew 137 participants who discussed current market conditions, the impact of AI, and what is coming next for the booming industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-13 04:00:00 UTC ]
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Translating image to sound is a difficult task, but a necessary one for some readers. The team behind the audiobook adaptation of Darrin Bell's acclaimed 2023 graphic novel 'The Talk' explains how it's done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-11 04:00:00 UTC ]
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