After Harvard Business Review kicked off 2017 by reducing its print frequency to bimonthly—eliminating 40 percent of the issues offered in a $99 annual subscription—it was a combination of smart positioning, creative new digital benefits, and a heavier investment in the six print issues that remained, which allowed the magazine to end the year with 10-percent more subscribers than it began with. The lack of subscriber outrage around the dramatic shift “was almost hurtful,” editor-in-chief Adi Ignatius quipped to Folio: last August. Another year in, the century-old management magazine has upped its paid circulation by 15,000—according to the latest data from the Alliance for Audited Media—increasing a record-high that now sits at 319,631. Far more than an editorial pivot, the last two years have represented a fundamental, company-wide shift in the way the Harvard Business Review approaches its readers, both existing and prospective, as well as a redefining of what it means to be a subscriber. Folio: sat down with SVP and group publisher Sarah McConville, as well as membership marketing manager Caty Trio, to learn more about the business sense behind HBR's ongoing growth story. Folio: It’s been almost two years since you reduced your print frequency—has all of this growth on the subscriber side defied expectations? Sarah McConville: We certainly hoped for it, but in the magazine business you can never assume. I think there were a lot of things that we did leading up to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Today's links include the continued rise in independent bookstores, a master bookseller on bookselling, and more. Continue reading at Book Riot
[ Book Riot | 2024-05-24 19:41:49 UTC ]
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Kobo isn’t the first on the color-ereader scene; Boox and Pocketbook have had color ereaders and tablets for years. Both of those companies make beautiful, premium devices that are highly capable and customizable — but they don’t offer the plug-and-play ereader experience of a Kindle or Kobo. Of... Continue reading at Engadget
[ Engadget | 2024-05-23 13:00:13 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive... Continue reading at Digiday
[ Digiday | 2024-05-14 18:30:00 UTC ]
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A new survey conducted by the Green Book Alliance found that a reduction in business travel has gained popularity as a way for publishing companies to reduce their carbon footprint, while the use of carbon offsets and recycled paper has declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
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Cysts in both wrists made reading a literal pain. But Lamicall’s Tablet Holder takes that pain away by holding up my Kindle for me. Continue reading at Wired
[ Wired | 2024-05-12 13:00:00 UTC ]
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Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
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The winners and nominated finalists of the 2024 Pulitzer Prizes were announced today by administrator Marjorie Miller via remote video stream. The winners each take home $15,000 dollars and serious bragging rights, not to mention a ticket into a very illustrious club. The full list of winners... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-06 19:40:29 UTC ]
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Michael Deagler’s first novel follows a young man who is piecing his life back together and trying very hard not to drink. Continue reading at The New York Times
[ The New York Times | 2024-05-06 09:00:26 UTC ]
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The selection of Moore's memoir as Book of the Year was one of a dozen award winners at the Evangelical Christian Publishers Association's 50th anniversary celebration, which took place in Chicago this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-01 04:00:00 UTC ]
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Kobo’s latest e-reader introduces a color E Ink screen that brings graphic novels, children’s books, and your favorite book covers to life. Continue reading at Wired
[ Wired | 2024-04-30 13:00:00 UTC ]
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Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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The editor and essayist Joseph Epstein looks back on his life and career in two new books. Continue reading at The New York Times
[ The New York Times | 2024-04-22 09:03:39 UTC ]
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This year’s top honor goes to a 128-year-old store that is beloved by its community, plays host to vibrant literary events for authors large and small, and serves as an anchor business for the Village of La Jolla, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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This year’s winner was nominated for the award an impressive eight times and praised for her encyclopedic knowledge, intelligence, curiosity, and diligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Children of the Sun burst onto the indie scene like a muzzle flash on a dark night. Publisher Devolver Digital dropped the game’s first trailer on February 1, showcasing frenzied sniper shots and a radioactive art style. A Steam demo highlighting its initial seven stages went live that same day... Continue reading at Engadget
[ Engadget | 2024-04-18 19:45:11 UTC ]
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This week, TIME magazine published its annual list of the 100 Most Influential People of the year. Usually, when this list comes out, I complain (to the universe, I guess) that there aren’t enough novelists (“enough” meaning “more than one”) on it. Last year, though, there were four, which was a... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-18 17:45:48 UTC ]
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PEN America has faced an enormous amount of criticism from the literary world for, among other things, failing to call Israel’s six-month assault on Gaza a genocide, and is now facing a wave of withdrawals from two of its signature events, the literary awards and the World Voices Festival. In... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-18 14:26:32 UTC ]
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The Penguin Random House district sales manager, who handles indie bookstores from Pennsylvania through North Carolina, is celebrated for her personal touch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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