After Harvard Business Review kicked off 2017 by reducing its print frequency to bimonthly—eliminating 40 percent of the issues offered in a $99 annual subscription—it was a combination of smart positioning, creative new digital benefits, and a heavier investment in the six print issues that remained, which allowed the magazine to end the year with 10-percent more subscribers than it began with. The lack of subscriber outrage around the dramatic shift “was almost hurtful,” editor-in-chief Adi Ignatius quipped to Folio: last August. Another year in, the century-old management magazine has upped its paid circulation by 15,000—according to the latest data from the Alliance for Audited Media—increasing a record-high that now sits at 319,631. Far more than an editorial pivot, the last two years have represented a fundamental, company-wide shift in the way the Harvard Business Review approaches its readers, both existing and prospective, as well as a redefining of what it means to be a subscriber. Folio: sat down with SVP and group publisher Sarah McConville, as well as membership marketing manager Caty Trio, to learn more about the business sense behind HBR's ongoing growth story. Folio: It’s been almost two years since you reduced your print frequency—has all of this growth on the subscriber side defied expectations? Sarah McConville: We certainly hoped for it, but in the magazine business you can never assume. I think there were a lot of things that we did leading up to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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BookLife, Publishers Weekly's website and monthly supplement dedicated to self-publishing, has launched BookLife Reviews, a paid reviews service open exclusively to self-published authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-29 04:00:00 UTC ]
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Six books are in the running for the £30,000 FT and McKinsey Business Book of the Year Award, with former winner Raghuram Rajan returning to the shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 07:08:32 UTC ]
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Penguin Business has revealed, almost a year on from its rebrand, that it will be exploring mental wellbeing and entrepreneurialism with a new ‘Expert’ series launching this month, with a careers podcast launching next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 16:57:01 UTC ]
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Susan Straight's new memoir, "In the Country of Women," depicts the tough, trauma-burdened women who have populated her life. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-30 19:40:36 UTC ]
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The business news publisher has laid off 11 commercial-side employees over two stints in 2019. Some of those roles remain unfilled, as Quartz pours more resources into its nascent membership program. The post Quartz lays off business-side employees for second time this year appeared first on... Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:26 UTC ]
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Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
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This year's BookCon literary fan fest drew mixed reviews from attendees, some of whom felt that publishers focused more on merchandising rather than on providing booklovers with an experience or giving them free swag. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
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A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-01 06:00:38 UTC ]
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Indie Kogan Page is celebraing after The Leadership Lab: Understanding Leadership in the 21st Century by Chris Lewis and Pippa Malmgren, was named the Business Book of the Year 2019 at the Business Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Kate Edwards, Executive Director of the Association of Canadian Publishers runs down the latest legal and legislative actions affecting Canadian publishers and authors in the copyright arena. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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Investigative journalist John Carreyrou has won the £30,000 Financial Times and McKinsey & Company Business Book of the Year Award 2018 for Bad Blood: Secrets and Lies in a Silicon Valley Startup (Picador). Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Penguin Random House and Pan Macmillan dominate the six-strong shortlist for the £30,000 Financial Times/McKinsey Business Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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Book People has embarked on a year of celebrations, including events, competitions and exclusive content for customers and staff, in honour of its 30th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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As the Fourth of July arrives each year, it brings with it many traditions—cheap beer, grilled hot dogs, and quasi-illegal fireworks, to name a few—but it also provides an opportunity at the year's half-way point to reflect on just what's gone on over the last six months. And there is perhaps no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-03 00:00:00 UTC ]
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After a confusing opening day at the trade show, publishers and booksellers settled into discussing industry issues and getting ready for the fall season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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From Germany, the States, Sweden, Spain, Israel, Mexico, and France, here are works of nonfiction, adult trade and children's fiction, including a sweeping graphic memoir and a novel headed for a cinema near you in February. The post Rights Roundup: Ten Titles Doing Brisk Business Early in the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
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Publishers give Facebook credit for listening to them, but those that are looking for tangible, meaningful benefits say the initiative hasn’t delivered. The post One year in, Facebook Journalism Project gets mixed reviews from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-06 00:00:00 UTC ]
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From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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You might not believe it. I read or re-read more than 500 novels this year, to make an epic interactive map of our literary nation with regional fiction. There are 737 novels on that map, which I made for Granta. In choosing specific locations for each novel, I often stayed up all night... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-16 00:00:00 UTC ]
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