Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by publishers on Facebook is gaining quite a bit of traction. The company—which posts more than half a millions stories a month to Facebook and other social media channels on behalf of publishers—analyzed 30 days of video content to determine the total reach, likes and shares. And while a report last month highlighted a 42 percent drop in reach for publishers from January to May, SocialFlow found reach had grown by a factor of eight in the past month. According to the data, which SocialFlow presented via Facebook Live on Tuesday, video accounted for just 0.9 percent of posts but for 7.15 percent of reach, 5.2 percent of likes and 11.1 percent of shares. And while the results don't represent all publishers, SocialFlow said there might be some outlets that are seeing even better results. "It's clear that media companies are increasingly turning to video to maximize their reach and audience engagement," SocialFlow CEO Jim Anderson said in an email to Adweek. "We've heard plenty of anecdotal reports of strong video performance, and now we have the data to back up the anecdotes." The data doesn't include Facebook Live video, which is becoming increasingly prominent on the platform,... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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Several new high profile interactive fiction titles have been released so far this year, suggesting that publishers and readers may finally be ready for the medium. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-17 00:00:00 UTC ]
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By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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Smart publishers are thinking of their business as global instead of local. This may come as a surprise to some who see it as a novelty instead of the norm. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-16 00:00:00 UTC ]
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Allegations of stockpiling and best-seller list manipulation have rocked the publishing world in South Korea as publishers combat decreasing book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World
[ PC World | 2013-05-15 00:00:00 UTC ]
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Jenkintown, PA (May 14, 2013) — MEI Portico™ version 2.5 has been released today as part of Managing Editor Inc.’s lineup of solutions for digital publishers. MEI's Portico delivers a tailored app experience ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-15 00:00:00 UTC ]
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A self-published author has featured among the regional winners of the Commonwealth Book Prize.... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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Apple has responded to the US Department of Justice's charge that it conspired with... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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Chinese publishing houses, long frustrated by the sale of pirated books in the country, have... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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(Reuters) - Canadian newspaper publishers Torstar Corp and Quebecor Inc delivered more bad news to investors on Wednesday, saying that cost cuts were failing to keep pace with an accelerating decline in print media revenue. Torstar sha ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-08 00:00:00 UTC ]
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This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
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Do extravagant stands at book fairs make a difference? Are they a mere splurge, or might they spark the interest of an investor or catch the eye of an author or agent? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Headline is to publish a memoir from former England football manager Sven-Göran Eriksson.... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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This month's starred self-published titles include a novel about lesbian nuns in pre-WWII Germany and a memoir from the daughter of 1960s cult leaders, among others. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
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HarperCollins 360 has been expanded to make US books available in the UK, with Karen Davies... Continue reading at The Bookseller
[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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City and regional magazines have, in general, historically been slower to adopt the more cutting-edge digital strategies that their consumer and b-to-b media cousins have pursued. There are exceptions, but the gap between print and digital revenues is still much wider than in other parts of the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-02 00:00:00 UTC ]
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HarperCollins and Quercus have become the latest publishers to sign the Publishing Equalities... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Faber is to publish an account of being held hostage by Somali pirates written by Judith Tebbutt... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Looking to provide info to retailers, librarians, and consumers interested in its book-format comics, DC Comics is publishing the DC Entertainment Essential Graphic Novels and Chronology 2013, a 121-page reading guide and index to the publisher’s extensive backlist of collected and original... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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Amina Alaoui Hachimi from the Moroccan publishing house Yanbow Al Kitab believes the internet is a viable gateway to entice North African children to read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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