As Facebook turns fickle, publishers focus again on search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting algorithm and demands of AMP, its fast-loading mobile pages initiative, have had publishers stepping up their search game. Publishers like Rodale are focusing on keeping search traffic healthy "so when Facebook changes its algorithm, while it hurts, it doesn’t cripple us," COO Beth Buehler said. The post As Facebook turns fickle, publishers focus again on search appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-11 00:00:00 UTC ]

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