As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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Some bookshops are invoking the name of Super Thursday for promotions and marketing. Chapter... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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HarperCollins Children's Books has signed up three new titles from author Sarah Lean. The... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Illustrated reference publisher Weldon Owen has bought a title for its launch list by zoologist,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Fourth Estate has acquired a new erotica title from Nikki Gemmell, whose book, The Bride Stripped... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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Apple Inc., the world's biggest technology company, and four publishers offered to overhaul pricing models for digital books to allay European Union concerns that they blocked competition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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Psychologist Oliver James has gone to independent publisher Karnac for his next book, in a deal... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
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A new scheme to sell ebooks through schools could benefit school libraries, according to Bilbary... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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Pan Macmillan has acquired two novels from Lulu Taylor, previously published by Arrow.... Continue reading at The Bookseller
[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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Tesco has bought digital book platform Mobcast for £4.5m in a bid to strengthen its digital... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Razorbill, the teenage imprint of Penguin Children's, has done the first English language... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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In its first frontlist deal with agency Conville & Walsh, US digital publisher Open Road has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Walker Books Group has acquired global rights in YA title The Strange and Beautiful Sorrows of... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek
[ AdWeek | 2012-08-16 00:00:00 UTC ]
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John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
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Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Head of Zeus has acquired eight novels in the Donovan Creed series by Kindle millionaire John... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Century has acquired a memoir by Carole White, co-founder of Premier Model Management, which has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Hodder & Stoughton has acquired two-book YA series The Hundred, written by debut author Kass... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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Head of Zeus has acquired a debut fantasy novel by British author, A J Smith. Commissioning... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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