As the debate over ad viewability rages on, AppNexus is the latest to introduce a tool for advertisers that only want to buy ads that people have some chance to see.Traditionally, advertisers buy digital media based on how many impressions they want, before the ads are actually served, and pay even for impressions involving ads that rendered further down a webpage than consumers ever scrolled. The ad-tech giant is now giving advertisers the option to shop only for ads that are considered viewable, and to pay only after the ads have met the criteria.The criteria for "viewable" in this case is up to the buyer, so long as publishers are able to meet their preferences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-03 00:00:00 UTC ]
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An anonymous Microsoft source calls talk about Microsoft planning to buy the Nook Media branch of Barnes & Noble 'nothing more than a rumor.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
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Orion Children's Books has acquired a debut novel described as "a fresh and exciting new... Continue reading at The Bookseller
[ The Bookseller | 2013-05-14 00:00:00 UTC ]
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#orion children
The upcoming version of WoodWing´s productivity plug-in Smart Styles will offer a variety of new features, further improving the productivity in print and digital publishing. The upgrade also provides compatibility withInDesign CC ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-14 00:00:00 UTC ]
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#digital publishing
According to documents found by website TechCrunch, Microsoft is offering $1 billion to buy the digital assets of Nook Media. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-10 00:00:00 UTC ]
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#nook business
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According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the digital assets of Nook Media, Barnes & Noble's digital book venture.According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-05-09 00:00:00 UTC ]
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Headline has signed rights to two new novels from Irish writer Emma Hannigan. Irish and UK and... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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SpinMedia has bought Vibe in a deal that could prove to be the end of the print edition of the famed hip-hop culture magazine.Vibe magazine was founded in 1993 by legendary producer Quincy Jones. The company has changed hands several times and like many publications, has turned its focus to its... Continue reading at Crains New York
[ Crains New York | 2013-04-26 00:00:00 UTC ]
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An entrepreneur is buying every MP a copy of Douglas Carswell’s book The End of Politics... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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Bloomsbury has signed rights to two novels from an author described as the 'Turkish Franz... Continue reading at The Bookseller
[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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Twitter has often been cited as anathema to long-form journalism, but one of the social giant's co-founders thinks the two concepts can work together. Medium, a content production and delivery platform started by Twitter and Blogger co-founder Ev Williams, has acquired the sci-tech long-form... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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Wholesaler Bertrams has bought Blackwell's academic library services contracts for £2.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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Hodder imprint Coronet has snapped up the memoir of pop legend and Beach Boys founder and chief... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Hodder & Stoughton has acquired fantasy thriller Angelfall by Susan Ee, a novel originally... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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Harvill Secker has bought two more books from Swedish crime novelist Arne Dahl, whose The Blinded... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Specialist medical publisher Manson Publishing has been bought by Taylor & Francis imprint... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Headline Publishing has acquired The Wrong Knickers: A Decade of Chaos by journalist Bryony... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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It's kind of a natural for a company that, despite its many other ventures, still makes a lot of its money selling books. Continue reading at AllThingsD
[ AllThingsD | 2013-03-29 00:00:00 UTC ]
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Bloomsbury Children’s was selling translation rights in apps for the first time at this... Continue reading at The Bookseller
[ The Bookseller | 2013-03-28 00:00:00 UTC ]
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Weidenfeld & Nicolson's deputy publishing director Arzu Tahsin has bought rights to... Continue reading at The Bookseller
[ The Bookseller | 2013-03-27 00:00:00 UTC ]
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On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews
[ Betanews | 2013-03-27 00:00:00 UTC ]
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