Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch. They all offer a version of the same thing -- news stories at a glance -- even though they're positioning themselves differently. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-24 00:00:00 UTC ]

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Square Enix's 'Cosmos Rings' is an RPG for your Apple Watch

After pulling installments of the Chaos Rings series from the App Store and then filing a trademark for a game called Cosmos Rings in Europe, Square Enix turned some heads. Now the publishing giant is bringing us an interesting new release: an RPG ex... Continue reading at Engadget

[ Engadget | 2016-07-21 00:00:00 UTC ]
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NUJ backs Impress, calling Ipso a 'pointless so-called regulator'

Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
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What Logo Licensing Can Do for Magazine Publishers

[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed. The post... Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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Apple News arrives in the UK with 14 newspaper and magazine partners

Newsfeed aggregator included in iOS 9.1 update features content from the BBC, Telegraph, Times, Guardian, Sun and Sky NewsApple’s News app has launched in the UK with a range of publisher partners including the BBC, Telegraph, Guardian, Sun and Sky News.The Apple News app, which aims to... Continue reading at The Guardian

[ The Guardian | 2015-10-22 00:00:00 UTC ]
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USPS Exigent Rate Hike Nullified…Sort Of

Magazine publishers get a win in court, but uncertainty over timing remains. The post USPS Exigent Rate Hike Nullified…Sort Of appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-10 00:00:00 UTC ]
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ASUS unveils ZenWatch 2: Android Wear, two sizes, going after Apple Watch

ASUS announced a bunch of new devices today at the Computex 2015 trade show, held in its home market of Taiwan. The most interesting are the Transformer Book T100HA Windows 10 tablet, that could turn out to be a solid alternative to Microsoft's Surface 3, and a $299 laptop, that rivals... Continue reading at Betanews

[ Betanews | 2015-06-01 00:00:00 UTC ]
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Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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5 challenges the Apple Watch poses for publishers

The Apple Watch is now for sale and strategy leads from digital media companies the world over are bracing themselves for the question: “What’s our wearables strategy?” It’s early. It’s OK not to dive into wearable product creation yet. Things are pretty locked down on the software side anyway.... Continue reading at Digiday

[ Digiday | 2015-04-23 00:00:00 UTC ]
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How Tech Media Covered the Apple Watch Launch

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-10 00:00:00 UTC ]
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Live blog of the live blogs: How tech media is covering the Apple Watch today

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday

[ Digiday | 2015-03-09 00:00:00 UTC ]
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The 2014 Association Publishing Survey

Like all magazine publishers, associations took a big hit five years ago. Coupled with rapidly evolving consumer habits and an ad community far less reliant on print, association publishers find themselves in a time of change. They've survived, but it hasn't been easy. Creativity, cost cutting... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-20 00:00:00 UTC ]
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Big Idea: Simplicity In Focus & Communication

By David Saabye Sometimes it's the little ideas that make a big difference. Magazine publishers have focused on many "big" ideas in recent decades, which have manifested in such projects as News Corp.'s The Daily... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Behind Bauer’s New Digital Division

Merging print and digital operations has been the trend for magazine publishers over the last few years. Bauer Media isn't following it though. The entertainment and teen magazine publisher is launching a digital division, Bauer Xcel Media, with a team of 24 across editorial, technology, design,... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
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The Tablet Magazine has Been Flawed From the Start

Magazine publishers have a tablet problem. According to one designer, they always have. Four years after Apple introduced the iPad, tablet apps are stagnating. A combination of design, pricing and discovery issues has made tablet magazines a har ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-22 00:00:00 UTC ]
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Mobile traffic surpasses desktop for top UK publishers

The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
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Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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Events Are ALIVE in St. Louis

It's no secret that events can be a great source of ancillary revenue for magazine publishers. Perhaps more implicit, however, is that events can develop and grow a community of engaged stakeholders-beyond the readership. In St. Louis, a regional magazine has been skillfully developing its event... Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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