The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a rubber-banded Sport and a golden, luxury Edition -- appear against stark white backdrops.Apple's appearance in Vogue's March edition puts it in the company of European fashion houses and high-end luxury brands, which pour into fashion magazines' March issues to preview their spring collections. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
News tagged with:
#march issue
#conde nast
#fashion magazines
Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#find ways
#ad technology
Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
More news stories like this | News stories tagged with:
#apple tv+
#ted lasso
#tech companies
#libraries
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with:
#nielsen finds
#nielsen
In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#programmatic ads
#publishers make
For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#major shift
#linear tv
#nielsen
Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with:
#large chunk
#digital media
You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget
[ Engadget | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app store
#make purchases
#apple books
#apple music
Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll move
In March, Apple unveiled its Everyone Can Create curriculum, a program aimed at helping educators integrate drawing, music, video and photo skills into their lessons and assignments. Now, the company has made that curriculum available for free throug... Continue reading at Engadget
[ Engadget | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple books
#apple unveiled
#program aimed
Adam Kay’s This is Going to Hurt (Picador) has swiped the Weekly E-Ranking number one spot for a third week on the trot, making the junior doctor memoir the longest-running non-fiction number one in the chart’s history. Continue reading at The Bookseller
[ The Bookseller | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adam kay
#hurt picador
News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news sites
#american society
#digital content
Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#thousand impressions
Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age
[ Advertising Age | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online content
#company agreed
#subscription offering
#magazine publishers
Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple services
#joined apple
#wednesday promoted
#vice president
#itunes store
#app store
#international markets
#music labels
Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neil young
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily roundup
#keeping track
#video ads
#limited test
#journal notes
A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stark difference
#building bridges
Exploring print media's place in the wristwatch magazine space. The post Who Will Watch the Watch Magazines? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-01 00:00:00 UTC ]
More news stories like this |
Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
#audience network