Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-16 00:00:00 UTC ]

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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter

Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-04 00:00:00 UTC ]
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News publishers see subscription dollars in local politics

In-depth political coverage gives news publishers a chance to monetize small but valuable audiences. The post News publishers see subscription dollars in local politics appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-10 00:00:00 UTC ]
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‘You can’t just pivot into a subscription’: Overheard at the Digiday Publishing Summit

Uncertainty about subscriptions, frustration about Apple News and Facebook, and confusion about video are some of the biggest issues on publishers' minds. The post ‘You can’t just pivot into a subscription’: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
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News publishers are giving personalization a fresh look

With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-22 00:00:00 UTC ]
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The long-suffering news business keeps getting big promises from Big Tech

With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company

[ Fast Company | 2018-03-20 00:00:00 UTC ]
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‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit

Stung by Facebook’s pushes for Instant Articles, live video and Watch, news publishers are unwilling to bend over backward for the company's latest pitch. The post ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-15 00:00:00 UTC ]
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For News Publishers, Facebook Is a Less Reliable Friend

As Facebook’s share of traffic to news sites has been falling sharply since early last year—and will only decline more—Google AMP has been on the rise. Continue reading at Wired

[ Wired | 2018-03-12 00:00:00 UTC ]
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Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes

Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
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As promised, Facebook traffic to news publishers declines again, post news-feed change

Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
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Bloomberg’s Twitter network TicToc is getting 750,000 daily views

Along with platforms like Snapchat and Apple News, Twitter has an opportunity to cozy up to publishers where Facebook has disappointed them. The post Bloomberg’s Twitter network TicToc is getting 750,000 daily views appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-26 00:00:00 UTC ]
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Rupert Murdoch tells Facebook: pay 'trusted' publishers for their content

Amid policy changes at social network, media mogul criticizes it for failing to ‘adequately reward’ publishers that add value and integrityRupert Murdoch issued a new salvo in the row between Facebook and news publishers on Monday, calling on the social media company to pay publishers for their... Continue reading at The Guardian

[ The Guardian | 2018-01-23 00:00:00 UTC ]
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Rupert Murdoch wants Facebook to pay 'trusted' publishers for content

Facebook has plans to tweak its News Feed to include more posts from friends and family and less from news publishers in an attempt to fix some of the platform's problems. Now news magnate Rupert Murdoch thinks that the social network should adopt a... Continue reading at Engadget

[ Engadget | 2018-01-23 00:00:00 UTC ]
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Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-16 00:00:00 UTC ]
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Radio broadcaster Global is using news publishers’ data to target audio ads

"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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Cambridge Analytica used data from Facebook and Politico to help Trump

Speech by company executive contradicts denial by Trump campaign that claimed the company used its own data and Facebook data to help the campaignCambridge Analytica used its own database and voter information collected from Facebook and news publishers in its effort to help elect Donald Trump,... Continue reading at The Guardian

[ The Guardian | 2017-10-26 00:00:00 UTC ]
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How Fox 32 became the most engaging news publisher on Facebook

The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-24 00:00:00 UTC ]
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Google aims to share revenue with news publishers

Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget

[ Engadget | 2017-10-23 00:00:00 UTC ]
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Apple News Lets Publishers Test Serving Ads From Google's DoubleClick

Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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