AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Written By: Neill Denny Publication Date: Thu, 21/07/2011 - 08:45 John Blake has signed a book by a journalist-turned-lawyer on the Rupert Murdoch story, for publication next February. Called The Rise and Fall of the Murdoch Empire the book will be written by John Lisners, who worked for... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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#decade ago
Written By: Katie Allen Publication Date: Thu, 21/07/2011 - 12:40 Angry Robot is to publish a debut novel by Canadian writer Madeline Ashby. vN is set in a near-future where robots and humans live side by side, and follows Amy, who has grown up with a cybernetic mother and human father. Alone... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 21/07/2011 - 09:00 Murdoch Books has bought a healthy living cookbook from "Grease" star Olivia Newton-John. Managing director Christine Jones bought US, UK, Australian and New Zealand rights from Louise Georgeson. LivWise will be published in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 19/07/2011 - 09:15 The Bookseller has added its voice to calls for Amazon's acquisition of The Book Depository (TBD) to be referred to the Competition Commission. The Office of Fair Trading's deadline for submissions about the merger ended at... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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#road track
Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 10:29 A new collection of stories from the late Nobel Prize-winning author Aleksandr Solzhenitsyn; a début by a former Macmillan, Penguin and Hachette marketer; and Richard Fords new novel were among the rights deals signed this... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world. From October 2010,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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The Huffington Post Media Group, AOL's fast-moving content unit, is launching a celebrity site called HuffPost Celebrity today, as well as another called HuffPost Culture. HuffPost Celebrity, which ate AOL's former celeb-focused site Popeater, is in a very crowded arena online, with competitors... Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 07/07/2011 - 08:55 Canongate's near million-pound book deal for the memoirs of Wikileaks-founder Julian Assange is now in doubt, according to reports in the Guardian today. The deal was signed in December, with Canongate buying world... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 06/07/2011 - 09:19 The third edition of the Encyclopedia of Science Fiction is to be released online later this year by ESF Ltd, a new company set up by the contributors to the book, in association with Orion imprint Victor Gollancz. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 05/07/2011 - 11:26 The Office of Fair Trading (OFT) has announced it is to investigate Amazons acquisition of The Book Depository. The official body has issued an invitation to comment notice asking for written representations about any... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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#marketing services
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Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 08:37 A London indie has called for more retailers to sign up to Independent Booksellers Week next year to help increase publicity for the event. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 24/06/2011 - 10:54 Sphere has acquired two further novels from crime writer Alex Gray, which continue the author's Glasgow-based series featuring detective inspector Lorimer and psychologist Solly Brightman. Editor Caroline Hogg bought... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 14:03 Random House author Katie Price is to attempt to break the Guinness World Records title for the largest book signing by a single author. Price's attempt will take place at the O2 Academy, Leeds, at 11 a.m. on 27th July,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Written By: Lisa Campbel Publication Date: Wed, 15/06/2011 - 08:55 Avon has announced a three-book exclusive deal with Sainsbury's starting from next month. Trisha Ashley's novel Sowing Secrets and Beverly Barton's Amnesia will sell exclusively in Sainsbury's physical and online stores from... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 10/06/2011 - 10:45 Orion Books imprint Swordfish has acquired two books by Guardian columnist and TV presenter Charlie Brooker, signing the titles through Jo Unwin at Conville & Walsh. Publisher Rowland White bought world rights in all... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 08:55 Penguin has signed one of its big non-fiction titles for Christmas 2012, winning a hotly contested auction for a memoir by "Little Britain" star David Walliams. Katy Follain, Michael Joseph non-fiction publisher, and Louise... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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