Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Nick Drnaso on the making of his new graphic novel Acting Class, in this exclusive mini-documentary. The post The Making of Acting Class appeared first on Granta. Continue reading at Granta
[ Granta | 2022-08-26 21:19:48 UTC ]
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After less than a year in the role, Anitra Budd has resigned as publisher of Coffee House Press. Budd, who had held a number of roles at the press, said on Twitter she was proud of what she and her team accomplished at Coffee House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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While other future novelists were discussing iambic pentameter and leitmotifs, Gina Chen immersed herself in computer science. Continue reading at The New York Times
[ The New York Times | 2022-08-25 09:00:11 UTC ]
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Mad Cave Studios, a Miami graphic novel publisher, has acquired Papercutz, the groundbreaking independent children’s graphic novel house founded in 2005 by Terry Nantier and Jim Salicrup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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Madeline McIntosh argued that the publishing industry extends far beyond its biggest players, and that the government has focused on a tiny sliver of deals. Continue reading at The New York Times
[ The New York Times | 2022-08-15 22:30:20 UTC ]
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Much of his work was imbued with a sense of the end, so it is fitting to look back at three of his best works to mark the illustrator’s passing Continue reading at The Conversation
[ The Conversation | 2022-08-11 15:31:10 UTC ]
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It's taken 35 years, but Neil Gaiman believes he's done the impossible: adapt his hugely successful comic book The Sandman for the screen. He just had to wait until everything about movies, TV and media consumption changed before he could do it. ... Continue reading at CBC
[ CBC | 2022-08-05 08:00:00 UTC ]
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Robert Scudellari, who served as corporate art director at Random House in the 1970s and '80s, died on June 3. He was 88. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
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These stories, including The Night Circus by Erin Morgenstern, are great in prose, but they are crying out for a graphic novel adaptation to bring the visuals to life. Continue reading at Book Riot
[ Book Riot | 2022-07-26 10:31:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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The longlist for the Booker Prize has been announced, including six American authors: Hernan Diaz, Percival Everett, Karen Joy Fowler, Leila Mottley, Selby Wynn Schwartz, and Elizabeth Strout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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BRZRKR becomes the first comic book to feature in Comic-Con's prestigious Hall H. Continue reading at BBC News
[ BBC News | 2022-07-23 23:09:26 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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In the midst of a deluge of book bans across the country, Penguin Random House has erected billboards featuring quotes from books by LGBTQ authors in six cities—New York City, Chicago, Dallas, Orlando, Miami and Austin. Florida’s “Don’t Say Gay” law and Texas’ anti-trans youth healthcare bills... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-19 14:46:40 UTC ]
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I remember the first time I met Courtney Maum. It was nearly ten years ago, a spring or maybe summer day in Brooklyn, Carroll Gardens. We were both in our twenties, no books published yet, just a few free essays here and there, just starting our writing careers with the fierce intensity of Jack... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-18 08:52:29 UTC ]
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A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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We know and love the magic and power of the library and the bookstore. But...what happens when things go sideways in them? Continue reading at Book Riot
[ Book Riot | 2022-07-15 10:38:00 UTC ]
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Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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