Another Blue Bell ice cream licker: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today This summer’s gross-out viral video—which showed a Texas teenager opening a carton of Blue Bell in a grocery store, licking the ice cream and then putting it back on the freezer shelf—has reportedly inspired copycats.  The New York Times reports that one of them, a 36-year-old man in Belle Rose, Louisiana, was taken into custody and “charged with criminal mischief for tampering with a product before he had purchased it, and with ‘unlawful posting of criminal activity for notoriety and publicity,’ a rarely-used Louisiana law.” The Times says he has been in jail since Saturday and can’t post bail until Wednesday. Which might seem harsh, given that he reportedly had a receipt for the ice cream; he licked it in the store, yes, but then he actually bought it instead of leaving it on the shelf. (The case of the original ice-cream licker, a minor, is reportedly being handled by the Texas Juvenile Justice Department.)  The Blue Bell Twitter account, meanwhile, has been busy responding to people upset about all this: “Food safety is our top priority,” it tweeted. “We will continue to explore all options including manufacturing processes and additional carton protection so that you can be confident in our product.”  See also: “Seven reasons not to lick ice cream... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-09 10:00:00 UTC ]
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Goldsboro Books’ ‘Glass Bell Award’ Announces Its 2021 Shortlist

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Alexander Vindman on Trump’s Ukraine call — and the unexpected consequences

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Tuesday New Release Day: Starring Ohlin, Adrian, Jin, and More

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New Amanda Gorman Book, 'Call Us What We Carry,' Set for December 7

Penguin Random House announced this morning that the upcoming collection of poetry by Amanda Gorman is now titled 'Call Us What We Carry.' It will be released on December 7, and will feature new works as well as her inauguration poem, 'The Hill We Climb.' Continue reading at Publishers Weekly

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A ’50s mom finds her calling as a spy in the captivating novel ‘A Woman of Intelligence’

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Stephen McGann delivers 10-year celebration of Call the Midwife for W&N

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