Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you even more sales. In the UK, while most book charts are tallied by Nielsen BookScan, the Sunday Times bestseller list – like the New York Times chart in the US – has become the gold standard. But making the bestseller list isn’t necessarily as straightforward as tallying sales. Not all is fair in romance and war (and other genres) when it comes to getting to the top of the charts.Take the case of Mark Dawson, a British writer who just over a week ago hit No 8 on the Sunday Times hardback list with his thriller The Cleaner, released by the independent publisher Welbeck at the end of June. This is a great achievement for any author or small publishing house, but Dawson had done something remarkable: he bought 400 copies of his own book, at a cost of £3,600, to push his sales high enough to make the top 10. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2020-07-20 15:59:35 UTC ]
In her latest book, out now, Oluo examines the cultural and political underpinnings of what she calls the “mediocre-white-man-industrial complex.” As protests against police brutality and racial injustice swept the country this summer, Ijeoma Oluo’s debut book, So You Want to Talk About Race was... Continue reading at Fast Company
[ Fast Company | 2020-12-02 06:00:29 UTC ]
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As a physical component of the book, the cover is a skin, a membrane, and a safeguard: paper jackets protect hardback boards from scuffing and sun damage, while paperback covers not only hold the book together but also keep its sheets clean and safe from tearing. In the past, paper jackets were... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-25 09:49:15 UTC ]
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Journalist and translator Orsola Casagrande has joined independent publisher Comma Press as editor-at-large. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 19:39:58 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian
[ The Guardian | 2020-11-12 19:00:30 UTC ]
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You would expect the recent coronavirus crisis to have helped digital entertainment, but with reading it is still led by the traditional hardback and softback formats. However, the pandemic is helping to dethrone physical books, as people are more cautious about going out. While paper books... Continue reading at Betanews
[ Betanews | 2020-11-11 10:35:53 UTC ]
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David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has bounced up five places to claim the Amazon Charts' Most-Sold: Fiction number one spot, in the same week it sold 89,558 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 16:20:16 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Independent publisher and bookseller Jacaranda is to launch an online book festival in December, celebrating a new wave of black British authors. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 08:45:44 UTC ]
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The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek
[ AdWeek | 2020-11-04 22:15:12 UTC ]
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Manchester-based independent publisher Saraband is to launch "food bank book bundles" as part of their online shop, in partnership with the Trussell Trust. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 02:51:37 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 19:38:08 UTC ]
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Independent publisher Knights Of has acquired Front Desk and Three Keys, the first two middle-grade novels in the Front Desk series by US author Kelly Yang. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 14:02:24 UTC ]
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Girl A, the novel that was the centre of a bidding frenzy on both sides of the Atlantic, looks set to catapult Abigail Dean into the bestseller lists Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 05:10:18 UTC ]
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Unit sales of print books increased 13.4% in the week ended Oct. 10, 2020, over the comparable week in 2019, with three new titles topping the bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Former Crown publisher Molly Stern has returned to book publishing as the founder of Zando, an independent publisher that will develop its own list as well as partner with “influential people, platforms and institutions to acquire and publish new titles under their own imprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company
[ Fast Company | 2020-10-21 06:00:54 UTC ]
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The ratings for Thursday's controversial presidential town hall faceoff between NBC and ABC are in, and ABC's Joe Biden broadcast was the ratings winner--even though NBC News simulcast its President Trump town hall across multiple networks--according to early Nielsen data released this... Continue reading at AdWeek
[ AdWeek | 2020-10-16 19:34:41 UTC ]
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