Author Mark Dawson has attracted criticism after bulk buying his own book gave him a high chart position. But that isn’t breaking any rulesFor any author, being able to describe yourself as a bona fide bestseller is key to conferring your career with a certain gravitas – and will often bring you even more sales. In the UK, while most book charts are tallied by Nielsen BookScan, the Sunday Times bestseller list – like the New York Times chart in the US – has become the gold standard. But making the bestseller list isn’t necessarily as straightforward as tallying sales. Not all is fair in romance and war (and other genres) when it comes to getting to the top of the charts.Take the case of Mark Dawson, a British writer who just over a week ago hit No 8 on the Sunday Times hardback list with his thriller The Cleaner, released by the independent publisher Welbeck at the end of June. This is a great achievement for any author or small publishing house, but Dawson had done something remarkable: he bought 400 copies of his own book, at a cost of £3,600, to push his sales high enough to make the top 10. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2020-07-20 15:59:35 UTC ]
The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
More news stories like this
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this
Swift Press has acquired Some Kids I Taught and What They Taught Me after its author and original publisher Picador ‘parted company’ last month following widespread criticism of the bookAn independent publisher, Swift Press, has acquired Kate Clanchy’s Some Kids I Taught and What They Taught Me,... Continue reading at The Guardian
[ The Guardian | 2022-02-01 10:50:18 UTC ]
More news stories like this
Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this
Art Spiegelman’s graphic novel about the Holocaust now has several top slots on Amazon’s bestseller list. Continue reading at Slate
[ Slate | 2022-01-30 22:54:35 UTC ]
More news stories like this
Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this
Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
More news stories like this
Kay Featherstone and Kate Allinson's Pinch of Nom: Comfort Food (Bluebird) has notched up a second consecutive week and a fourth week in total atop the UK Official Top 50, selling 54,410 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 22:26:58 UTC ]
More news stories like this
Booming appetites for crime, sci-fi and romance drive fiction sales 20% higher than in 2019, with Richard Osman the year’s bestselling authorBook sales continued to climb last year despite lockdowns, with more than 212m print books sold in 2021 – the highest figure of the last decade.Driven by... Continue reading at The Guardian
[ The Guardian | 2022-01-11 17:21:11 UTC ]
More news stories like this
Independent publisher Galley Beggar has paid tribute to author Uschi Gatward, who has died following a battle with cancer. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 01:03:10 UTC ]
More news stories like this
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this
How book-loving communities on social media are helping authors break barriers to become bestsellersTalia Hibbert was rewatching a Spider-Man film and eating a meal in her living room when she received life-changing news. Her romance novel Act Your Age, Eve Brown, which she wrote at the... Continue reading at The Guardian
[ The Guardian | 2021-12-30 08:00:44 UTC ]
More news stories like this
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this
Jane Beagley has been appointed production manager at independent publisher Vertebrate Publishing in a new role. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:32:04 UTC ]
More news stories like this
Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
More news stories like this
The food bloggers’ fourth book Comfort Food outsold Osman’s second cosy crime novel by just over 1,000 copiesThe fourth Pinch of Nom cookbook, a collection of slimming comfort food recipes, has narrowly pipped Richard Osman to the top of the book charts this Christmas.Sales figures from... Continue reading at The Guardian
[ The Guardian | 2021-12-21 15:49:29 UTC ]
More news stories like this
Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
More news stories like this
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this
Charlie Mackesy’s The Boy, the Mole, the Fox and the Horse has become the UK’s bestselling adult hardback book since records began, according to figures released by publisher Ebury. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 07:15:56 UTC ]
More news stories like this
It was a chance to finally get around to Tolstoy or Proust, but the charts tell a different story. Which books did we actually turn to in the lockdowns? • Let us know in the comments what you were reading Back in spring 2020, when it became clear that coronavirus wasn’t going away, book lovers... Continue reading at The Guardian
[ The Guardian | 2021-12-11 09:00:06 UTC ]
More news stories like this