American publisher Arthur A Levine has launched the first titles fro his new independent children’s publisher Levine Querido in the UK. Levine founded Levine Querido last April after 23 years as the publisher of Scholastic Inc imprint Arthur A Levine Books. One of the driving forces that led him to branch out on his own was “a desire to set my own priorities”. He explains: “I think over the years, corporate publishing has become more and more sales and marketing and finance- led, so that everybody is literally sitting around the table at the same time and making group decisions. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-10-14 12:12:21 UTC ]
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Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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