Push Pop Press, the brainchild of two former Apple engineers, just got a boost from an innovative former U.S. vice president. After having invented the Internet, Al Gore is back to reinvent the book. Push Pop Press is a digital tool taking books to the next level, making them even more virtually integrated than their current iterations available on e-readers. The app version of Gores book, Our Choice: A Plan to Solve the Climate Crisis, illustrates what the creators of Push Pop Press, Mike Matas and Kimon Tsinteris, are trying to accomplish. To read Gores book on an iPad is a mutli-sensory experience, compelling the reader to flip through photos, watch videos, and interact with infographics that augment the text. Reinventing content for iPads and Android-driven devices makes monetary sense for newspapers and magazines that can charge advertisers larger sums than online publication. But the clear path to increased revenues for publishers remains to be seen. Though apps, like ones produced through Push Pop Press, allow programmers to capitalize on the iPads sensor, touchscreen, microphone, diagram, and geotag technology, tapping into these resources requires traditional publishers to shell out more money than may be returned in book sales. Continue reading at 'AdWeek'
[ AdWeek | 2011-04-30 00:00:00 UTC ]
This Finnish book lover reads the Guardian in order to keep in touch with the UK after coming here on the Erasmus programmeI’m originally from Helsinki, Finland. I majored in English philology at the University of Helsinki, and began an ongoing relationship not only with my British boyfriend but... Continue reading at The Guardian
[ The Guardian | 2016-12-16 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Watch videos from Books in Browsers 2014, where speakers presented cutting-edge ideas and projects in digital book publishing, as well as ideas on the future of ebooks, authors and reading. The post Books in Browsers 2014 Video Playlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
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Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Push Pop Press, the brainchild of two former Apple engineers, just got a boost from an innovative former U.S. vice president. After having invented the Internet, Al Gore is back to reinvent the book. Push Pop Press is a digital tool taking books to the next level, making them even more... Continue reading at AdWeek
[ AdWeek | 2011-04-30 00:00:00 UTC ]
More news stories like this