Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company has native ads that are targeted to the user. Last but not least, Facebook's newsfeed ads get the vote of Reshift Media's Kirk Allen, who said they "are clearly indicated as ads and are part of the user experience." The post Agency view: The (few) publishers that get mobile ads right appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-12 00:00:00 UTC ]

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VigLink nabs $18M for content-driven commerce

VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
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Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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Word Association With Cheezburger’s Ben Huh

“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word listicle. Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Native ads: The Digg Way

For most publishers  entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content.   Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
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