Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably, branded entertainment and purpose-driven marketing. The below documentaries for Rebbl and Love Serve Remember Foundation from creative agency Guru—which, by the way, “advocates for movements that defy social gravity”—accomplish both. ‘Rebbl with a Cause’ That’s the title (a play on the 1955 James Dean "Rebel Without a Cause" film) of one of two new documentaries Guru had a hand in producing. Guru—plant-based drink maker Rebbl's creative agency of record—co-created the recently released film that documents the sourcing of one of the brand's banana-nut drink’s key ingredients: the Brazil nut. Narrated by actor, activist and Rebbl investor Ruby Rose, the film takes viewers deep into the Peruvian Amazon to observe the harvesting of the nut, while showing how Rebbl has helped support and regenerate the region. The film also details how Rebbl and San Francisco nonprofit for ending human trafficking, Not For Sale, have worked to stop modern slavery in the Peruvian Amazon, a region particularly vulnerable to the issue. The Guru has no name The same agency is behind the documentary “Becoming Nobody,” which debuts today to not-so-hot previews. The Hollywood Reporter writes, “It ultimately feels... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
News tagged with: #latin america #leo burnett #managing directors #digital media

Other Publishing stories related to: ' Agency Brief is abuzz with 'purpose-driven, branded entertainment' '

Frankfurt Briefcase 2012: What the American Agencies Are Bringing to the Fair

At this year’s publishing pow-wow in Germany: John Banville channels Raymond Chandler; Daniel Woodrell explores a 1929 American bombing; Michael Pollan gets elemental; Elif Batuman tries fiction; and Lionel Shriver goes to Iowa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american agencies #michael pollan #elif batuman #lionel shriver

Publishers reach agreement with EC over agency

The European Commission has begun the process of dismantling the agency model after finding... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model #european commission

Hachette Livre to 'renegotiate' agency contracts

Hachette Livre has said it "remains confident that it did not violate the antitrust laws,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #antitrust laws

Christopher Little agency partners with Curtis Brown

Christopher Little Literary Agency LLP is entering into a new association with Curtis Brown.... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency partners #curtis brown

Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
More news stories like this |

Agency lawsuit hits S&S profits

Simon & Schuster's sales rose 3% year-on-year to $189m in the second quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Amazon.co.uk takes 21% of entertainment market

E-book sales have helped Amazon to gain a 21.1% share of the entertainment market in the UK,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales

Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sylvia day

Headline buys Jo Brand book on middle age

Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle age

Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play

News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing businesses

Hardman and Swainson launch new agency

Literary agents Caroline Hardman and Joanna Swainson, former colleagues at Christopher Little,... Continue reading at The Bookseller

[ The Bookseller | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joanna swainson

Penguin Children's UK acquires tween brand

Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children

Eason to launch own-brand e-reader

Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
More news stories like this |

HuffPo to help brands make their own sites

The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York

[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #gawker media #media companies #speak directly