After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable sources of referral traffic available […] The post After ups and downs, Facebook referral traffic to publishers stablizes appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-12-10 05:01:35 UTC ]
News tagged with: #news partnerships #campbell brown #major role #referral traffic #news publisher

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City Winery’s Michael Dorf looks back at his ups and downs in the music business

In “Indulge Your Senses,” the Knitting Factory mastermind talks about cracking the code on catering to serious music fans. Continue reading at The Washington Post

[ The Washington Post | 2019-10-18 15:49:40 UTC ]
More news stories like this | News stories tagged with: #music business #music fans


Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with: #public figures #digital publishers


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp


Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad  was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
More news stories like this | News stories tagged with: #ad sales #antitrust action #book app


Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with: #digiday research #publishers appeared #social platforms #brand awareness


Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
More news stories like this | News stories tagged with: #digiday research #publisher content #engaging content


Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
More news stories like this | News stories tagged with: #post germany #amazon appeared #fight google #axel springer #joined forces


Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #grow abroad


Wired’s Facebook boom, and why we need new labor laws for kidfluencers: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online version #nancy pelosi #jared kushner #food network


Facebook might pay for 'high-quality news,' NYMag vs. WaPo, Cameron Dallas explained: Publisher's Brief

If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age

[ Advertising Age | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #march madness #high-quality news #york mag #york university #major platforms #bleacher report


Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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How Facebook is spending more to ensure wary publishers rely on it less

The pilot program is designed to improve the spread of information among local news publishers looking to modernize their businesses. The post How Facebook is spending more to ensure wary publishers rely on it less appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot program


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing


Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conde nast


Why this digital publisher refuses to blame Facebook for media's woes

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #rss feed #digital publishers


Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing


Facebook tests empowering publishers to deliver ads to Watch

Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age

[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad technology #technology executives #select group #media companies #tv network #digital publishers


Facebook Watch has a new program to fund publisher shows starring influencers

Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch