Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-01-31 05:01:00 UTC ]
News tagged with: #upfront negotiations #nielsen

Other Publishing stories related to: 'Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations'


‘Unfurling tension and menace’: how slow TV like Ripley makes for a truly gripping watch

Elegant, luxurious, catlike … Netflix’s Andrew Scott-starring series is devastatingly unhurried – although not all viewers agree• Don’t get the What’s On TV newsletter delivered to your inbox? Sign up hereThe reviews for Netflix’s elegant new Patricia Highsmith adaptation, Ripley, have been... Continue reading at The Guardian

[ The Guardian | 2024-04-09 11:00:06 UTC ]
More news stories like this | News stories tagged with: #andrew scott #amalfi coast #first novel


Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | News stories tagged with: #big data #nielsen


Horror novel sales boomed during year of real-world anxieties

The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian

[ The Guardian | 2024-04-04 13:22:32 UTC ]
More news stories like this | News stories tagged with: #book sales #record-breaking year #biggest year #nielsen


Women's Media Group Celebrates 50 Years

More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mary mcaveney #diverse books


25 years of 10 THINGS I HATE ABOUT YOU

A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot

[ Book Riot | 2024-04-01 20:48:47 UTC ]
More news stories like this | News stories tagged with: #quarter century #children's literature


Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media companies #digital publishers


Sports Illustrated to continue print editions under reported 10-year deal with new publisher

Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC

[ CBC | 2024-03-18 17:12:26 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #rights deal #digital media


Paul Murray’s The Bee Sting wins inaugural Nero book of the year prize

Irish author’s ‘suspenseful and linguistically astonishing’ fourth novel praised for its ‘great wit and humanity’ by judge Bernardine EvaristoThe Irish author Paul Murray has won the inaugural £30,000 Nero Gold prize for The Bee Sting, a comic family saga set in rural Ireland.Murray was... Continue reading at The Guardian

[ The Guardian | 2024-03-14 19:30:28 UTC ]
More news stories like this | News stories tagged with: #paul murray #rural ireland #year prize #judging chair #irish author #book of the year


Telegraph takeover: UK planning new laws to prevent foreign states owning assets

New legislation could thwart planned £600m purchase of media group by UAE-backed consortiumThe UK government plans to introduce legislation that would prevent foreign governments owning UK newspapers and news magazines in a significant move that could scupper the planned £600m sale of the... Continue reading at The Guardian

[ The Guardian | 2024-03-13 15:52:35 UTC ]
More news stories like this | News stories tagged with: #media group #redbird imi #investment firm #privately owned


Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek

[ AdWeek | 2024-03-12 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Tattered Cover Files Updated Reorganization Plan

A new plan by the iconic Denver bookseller sees a streamlined company emerging from bankruptcy as early as June and returning to profitability next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
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How 19 years of Amazon Prime has satisfied our need for speed

Just as Engadget was hitting publish on its first posts, I was putting a freshly minted English degree to use working at an indie bookshop in Los Angeles. In seemingly unrelated news, Amazon had just reported its first profitable year after switching from selling books to selling “everything”... Continue reading at Engadget

[ Engadget | 2024-03-08 14:15:57 UTC ]
More news stories like this | News stories tagged with: #market data #20th anniversary #good book #bookstore #bookshop


The UK’s Nibbies: Books of the Year Shortlists

Pre-London Book Fair: 72 shortlistings fall into 12 categories of 'Books of the Year' for the 2024 British Book Awards, the 'Nibbies.' The post The UK’s Nibbies: Books of the Year Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-08 13:39:38 UTC ]
More news stories like this | News stories tagged with: #year shortlists #british book


Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #book markets #nielsen


79-unit residential project planned for Tribeca site with unloved tower

A developer is betting that people will pay top dollar for up-close views of one of the city’s most unloved sites: AT&T’s Long Lines Building in Tribeca, a windowless, 29-story hulk from the 1970s that routinely makes lists of New Yorkers’ least-favorite buildings.The plan, which was put... Continue reading at Crains New York

[ Crains New York | 2024-03-04 18:30:46 UTC ]
More news stories like this | News stories tagged with: #current size #united nations #world bank #market research #privately owned


Bono's 'Surrender' Wins Audiobook of the Year at 2024 Audie Awards

At the 29th annual Audies, presented by the Audio Publishers Association and held in Los Angeles on March 4, winners across 27 categories were announced. The night's biggest honor, Audiobook of the Year, went to 'Surrender,' written and narrated by Bono. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #audiobook


After hiring new local executive, Australian startup plans to nearly triple Denver team

An Australian startup that recently hired a new North American president plans to grow its U.S. headquarters in Denver. The startup is a digital platform that helps privately owned businesses determine their valuation. It also helps create a roadmap for a successful exit, which could include a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-02-28 13:09:19 UTC ]
More news stories like this | News stories tagged with: #digital platform #younger generation #privately owned