Adobe Splits Its Global Creative Between Dentsu and Stagwell

Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled creative and content agency for DMe. Adobe's Digital Media business provides tools and solutions that enable individuals and businesses to create, publish, promote,... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-01 12:00:00 UTC ]
News tagged with: #adobe splits #named stagwell #global creative #global lead #creative campaigns #social content #content agency #enable individuals #digital media

Other Publishing stories related to: 'Adobe Splits Its Global Creative Between Dentsu and Stagwell'


A Look at HarperCollins' Global Publishing Strategy

Earlier this year, HarperCollins announced four new global offices as part of an effort to expand its worldwide publishing program. The move came in the wake of HC's acquisition of Harlequin and, for those involved, like Heleen Buth, editorial manager of HarperCollins Holland, the transition... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins announced #global offices #editorial manager


Amazon launches global Prime day

Amazon is launching Prime Day, "a new global shopping event, offering more deals than Black Friday", open solely to members of its Prime service. The first such day will be held on Wednesday 15th July and will offer customers in the UK, US, Spain, Japan, Italy, Germany, France, Canada and... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lightning deals #black friday #prime service #offer customers


Walker Group appoints global sales manager

The Walker Books Group has appointed Lucy Pleydell-Pearce as senior group and intercompany sales manager. She joins Walker from Templar Books, where she was foreign rights manager.   Pleydell-Pearce, who will take up the role 6th July, will manage the inter-company sales flow for books... Continue reading at The Bookseller

[ The Bookseller | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #candlewick press


IBW 'has taken on creative life of its own'

The co-ordinator of Independent Bookshop Week has said this year's IBW is what the Booksellers Association has "always envisioned", with the event taking on a "creative life of its own." Meanwhile booksellers said their events had been "well attended" this year and that IBW 2015 was "the biggest... Continue reading at The Bookseller

[ The Bookseller | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #independent booksellers #meryl halls #media coverage


Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek

[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv budgets #advertisers today #content users #chris tuff


Global Publishing Leaders 2015: Hachette Livre

Hachette Livre is the world’s third-largest trade book publisher for the general public and educational markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #general public #educational markets


Global Publishing Leaders 2015: Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is a global educational publishing and technology company that reaches more than 50 million students in the U.S. and 150 other countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company


Global Publishing Leaders 2015: Thomson Reuters

The Thomson Corporation and Reuters Group PLC merged to form Thomson Reuters in 2008. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomson reuters #thomson corporation


Global Publishing Leaders 2015: Egmont

Egmont is a leading Nordic media group that includes Nordisk Film, Norway’s TV 2, and PlayStation distribution along with book publishing. The company is active in 30 countries with 6,600 employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Global Publishing Leaders 2015: Scholastic

Scholastic is the world’s largest publisher and distributor of children's books and was established in 1920. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher


Global Publishing Leaders 2015: Pearson

Pearson is the world’s leading education company, with 40,000 employees in more than 70 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Kyowon

Kyowon (Korean for “teacher group”) was founded in 1985 and is one of the biggest publishing companies in Korea. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kyowon korean


Global Publishing Leaders 2015: Grupo Planeta

Planeta is the leading Spanish language publishing group in Spain and Latin America, with further strongholds in Portugal and France, where it owns Editis, the second largest publishing company in France. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grupo planeta #latin america #owns editis


Global Publishing Leaders 2015: Cengage

Cengage Learning is a leading educational content, technology and services company for the higher education and K–12, professional and library markets worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cengage learning #services company #higher education


Global Publishing Leaders 2015: Abril Educação S.A.

Abril Educação S.A. is a publicly traded company with shares listed on BM&F Bovespa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #abril educao


Global Publishing Leaders 2015: EKSMO-AST

EKSMO-AST is the largest general interest publishing company in Russia. The house publishes fiction, nonfiction, children’s, YA, reference and educational books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational books


Global Publishing Leaders 2015: Holtzbrinck

The Holtzbrinck Publishing Group is a family-owned company based in Germany. The group’s portfolio includes Macmillan Publishers, Macmillan Science and Education, and Holtzbrinck Digital (Digital Publishing, Marketplaces and eLearning). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science


Global Publishing Leaders 2015: RCS Libri

RCS MediaGroup is an international multimedia group that publishes daily newspapers, magazines and books and produces radio, television, and new media content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rcs libri #rcs mediagroup #media content


Global Publishing Leaders 2015: Kadokawa Shoten Publishing Co., Ltd.

Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kadokawa shoten #manga magazines


Global Publishing Leaders 2015: Groupe Albin Michel

Albin Michel is one of France’s leading literary and educational publishers, and has been honored by the country’s highest literary awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #albin michel #leading literary #educational publishers