When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will be four.You've probably heard publishing types say something like, "It's been a challenging year." That's for public consumption. Private translation: "It's been absolutely brutal." Beyond the headline-making consolidation, the biggest players have all cut (sometimes slashed) budgets, and various independentse.g., Wenner Media, which offloaded Us Weekly and Men's Journal to AMI and, as of this writing, is still looking for a buyer for Rolling Stonebegan a slow fade to black. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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British music magazine NME, which helped mold musical tastes for several generations, will stop publishing its weekly print edition. Continue reading at Stuff
[ Stuff | 2018-03-07 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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Resurfacing many lesser-known Man Booker Prize for Fiction winners of the past, the Booker Foundation opens a crowdsourced competition to select the best of the best of 50 years. The post Readers to Choose ‘Golden Man Booker Prize’: 50 Years of Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
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The Booker Prize Foundation has revealed a new prize to mark its 50th anniversary which will put previous winners across five decades into contention for a one-off award. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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Now in line for the overall Costa Book of the Year award–to be announced January 30–the five Costa category winners include three titles from HarperCollins UK imprints. The post Costa’s Book Award: Five Category Winners in the UK, One To Win Book of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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India’s answer to Lear, a teen tale set amid the London riots and the first great book on grime. Experts pick 2017’s smartest, oddest and most overlooked readsCo-director, Tramp Press Continue reading... Continue reading at The Guardian
[ The Guardian | 2017-12-29 00:00:00 UTC ]
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From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
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The Man Booker winner, the diary of a junior doctor and the secret lives of cows ... Which books made their publishers proud – and which ones made them envious? Editor-in-chief, Bloomsbury Continue reading... Continue reading at The Guardian
[ The Guardian | 2017-12-15 00:00:00 UTC ]
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As the year comes to a close, top editors weigh in on the magazine articles that moved them the most. The post Editors’ Picks: Our Favorite Magazine Stories of 2017 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-12 00:00:00 UTC ]
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Bob Love, editor-in-chief of America's most widely circulated print magazine, on defying stereotypes and growing a 60-year-old brand. The post Aging With Grace: AARP The Magazine Keeps It Vibrant appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-06 00:00:00 UTC ]
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For her steady leadership in guiding one of the country’s Big Five trade publishers, Reidy, the president and CEO of Simon & Schuster, is PW’s 2017 Person of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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In a post-More world, longtime magazine editor and freelance writer Jeannie Ralston looks to fill a void. The post From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-03 00:00:00 UTC ]
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Authors, poets, illustrators and actors are among the winners of the 2017 Governor General's Literary Awards for Canadian writing in French and English. The post Leading Canadian Writers: 2017 Winners of the Governor General’s Literary Awards are Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-02 00:00:00 UTC ]
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Our pop culture columnist on a life reading glossies I think the first magazine I bought with my “own” money was an official Sindy doll magazine. Clearly my budding hipsterism is what attracted me to small-batch, locally grown produce over an overpriced foreign competitor, but that’s a column... Continue reading at The Guardian
[ The Guardian | 2017-10-21 00:00:00 UTC ]
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