Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Written By: Graeme Neill and Katie Allen Publication Date: Wed, 06/04/2011 - 14:50 A Freddie Mercury biography and a six-figure deal signed following a trans-Atlantic auction are among the pre London Book Fair deals agented by Mulcahy Conway Associates. The agency said it anticipated a busy... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 05/04/2011 - 15:57 Substantial pre-orders and a plethora of half-price offers have lead Jean M Auel's sixth and final Earth's Children installment, The Land of Painted Caves (Hodder), to be the bestselling book in the UK last week, scoring 39,513... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 29/03/2011 - 15:50 Book sales slipped for the fourth week in a row last week, and were down more than £3.3m last year, according to Nielsen BookScan data. A total of £24.2m was spent on printed books at UK retail outlets in the seven days to 26th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Written By: Benedicte Page and Graeme Neill Publication Date: Tue, 29/03/2011 - 15:32 Penguin's international deals for Michelle Paver, HarperCollins' new collection of stories from Dr Seuss and Simon & Schuster paying six figures for a young adult trilogy were among the day two deals... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 28/03/2011 - 08:54 Seventeen former British Bookshop & Stationers stores have held their first weekend of trade under WH Smith ownership. Nine venues opened their doors as WH Smith stores and eight re-opened under their original name of... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Bookseller staff Publication Date: Mon, 28/03/2011 - 08:53 Catherine Cookson's estate has signed a deal to release 100 of her novels as ebooks directly through Amazon, cutting out her publishers Transworld and Simon & Schuster. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 08:36 read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Publication Date: Fri, 25/03/2011 - 08:44 Profit before tax at Jonathan Goodman Publishing, the parent company of Carlton Books Ltd and Andre Deutsch Ltd, has increased by 72% to £1.6m. The figures, for the year to end December 2010, also show that turnover is up 6% to £15.8m. In a statement,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/03/2011 - 08:50 HarperCollins has signed a five book exclusive deal with Emma Chichester Clark to become her worldwide publisher. The deal with Chicester Clark, who has also had titles published recently by Andersen Press, was signed by... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 24/03/2011 - 09:36 Sampling free content is inspiring customers to buy ebooks, with a fifth of UK readers citing it as the primary reason for purchase, according to new research. Surveys by Book Marketing Limited (BML) and Bowker Publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 23/03/2011 - 15:49 The BBC's "Faulks on Fiction" and "My Life in Books" series have boosted book sales by almost £500,000, Nielsen BookScan data indicates. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BMLs annual Books & Consumers Conference. The... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 22/03/2011 - 15:36 Spending on printed books in the UK slumped for a third consecutive week to a new 2011 low, with this week's number one the lowest-selling top title for more than seven years. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Mon, 21/03/2011 - 11:26 E-book sales by Hachette Livre in the United States are in line with the national average, according to the group's chairman and c.e.o. Arnaud Nourry. He told the Buzz Média service of the French daily Le Figaro that ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 15:15 Simon & Schuster has signed a new picture book deal with the creative duo behind the Aliens Love Underpants series. Emma Blackburn, picture book editorial director at S&S, bought world rights to Monstersaurus from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Publication Date: Fri, 18/03/2011 - 10:17 Independent children's publisher Inside Pocket has signed a five-figure four-book deal with Roald Dahl Funny Prize-winner Ursula Jones. Director of Inside Pocket, Sarah Harrop, acquired world rights, including audio and ebook, to the titles from Celia... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Fri, 18/03/2011 - 14:16 Sales of the 25 titles given away as freebies on World Book Night continue to confound the critics, as the public snap up the selections at three times the rate in March this year as they did last year, on average. In total,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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