Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop, as buyers report that the average unit cost of a 30-second in-game spot purchased in the 2019-20 upfront was up between 5 percent and 10 percent compared to the year-ago bazaar. Dollar volume also has improved, with advertisers pinning more of their budgets to media’s most reliable reach vehicle. Pricing increases are determined by a number of factors, including day parts, ratings projections and the pedigree of the teams competing in a given broadcast. Thus far, one of the most expensive buys on the schedule is the Cowboys-Patriots showdown set to air in Fox’s national Sunday afternoon window on Nov. 24; the average cost of buying a half-minute spot in this rare meeting between America’s Team and the defending Super Bowl champs is north of $800,000 a pop. Despite the higher cost of reaching NFL fans, media partners CBS, Fox, NBC and ESPN are holding back inventory for what is expected to be a powerhouse scatter market. All told, the four networks nailed down more than $2 billion in regular-season upfront commitments, thanks in large part to the NFL’s hegemonic chokehold over the rest of the TV space and a 2018 ratings rebound that went a long way toward calming many... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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A pricing war among the big guns of the book industry is causing pain at the checkout screen, but sprouting new opportunities for writers and readers. Continue reading at PC World
[ PC World | 2011-05-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 14:13 Independent bookshop owners paid themselves an average wage of £22,200 in 2010, according to a new survey. Figures revealed that the average sales of those bookshops which took part in last years Bookseller Fitness Programme... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 18/05/2011 - 14:45 The French National Assembly yesterday (17th May) voted into law a bill allowing publishers to fix prices of all ebooks sold in France. The text says that retailers inside or outside France must respect the fixed prices.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 09:00 Quercus has been crowned 2011's best publisher at The Bookseller Industry Awards, as Sainsbury's scooped the Bookseller of the Year award. Quercus was presented with the Bonnier Publisher of the Year Award at the black-tie... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 13/05/2011 - 15:40 Publishers are remaining tight-lipped about recent price increases in books for children and teenagers. Price increases have seen some young adult titles being priced at £18, with some paperback fiction given an £8.99 price... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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National Geographic won Magazine of the Year as well as Single Topic issue at the 2011 National Magazine Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 09/05/2011 - 09:28 Publishers sales of childrens books fell by almost 7% during 2010, from 190m in 2009 to 177m in 2010, marking a third successive fall for the childrens market since 2007 when publishers sales stood at 212m units. The... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 11:28 Quercus has enjoyed "strong double-digit growth" across both its trade and contract divisions in the first four months of 2011, chief executive Mark Smith announced today (6th May) at the publisher's annual general meeting in... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Anja Sieg Publication Date: Thu, 21/04/2011 - 13:53 More than three years after it was introduced in North America and eight months after the UK become the first country outside of the US to get a dedicated Kindle store, Germany has followed suit. The German Kindle store was... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Amazon said Wednesday that its popular Kindle e-reader will allow customers to borrow Kindle books from more than 11,000 U.S. libraries starting later this year. Continue reading at PC World
[ PC World | 2011-04-21 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Fri, 15/04/2011 - 14:59 Tor is to rejacket three-times Arthur C Clarke Award-winning novelist China Miéville to coincide with publication of his latest novel, Embassytown, in hardback. The new look, on supermatt paper, is being rolled out across eight... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 15:24 Booksellers have suffered the worst March in six years, in one of the worst months across retail in almost 20 years. High street and indie retailers seem to be particularly feeling the Spring pinch, after March sales reached a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 13/04/2011 - 09:26 Sales at wholesaler Bertrams dropped 3% in the last six months, with library sales down 25%. But strong international sales and a "resilient" retail performance in the face of a slowing consumer book market helped arrest the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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