Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
SPCK has signed ex-Lib Dem leader Tim Farron’s “gripping” autobiography, detailing how he balanced being a Christian and a Liberal during his political career. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 12:23:42 UTC ]
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A short list of books includes a personal memoir about a family’s struggle with schizophrenia, a history of psychiatry and an exploration of how tyrants think. Continue reading at The New York Times
[ The New York Times | 2019-06-28 22:41:56 UTC ]
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“A Good American Family,” by David Maraniss, examines the paranoia and brutality of the McCarthy era through the lens of his father’s experience. Continue reading at The New York Times
[ The New York Times | 2019-06-28 15:12:51 UTC ]
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Ebury will publish the memoir of Holocaust survivor and concentration camp librarian Dita Kraus, who inspired the novel The Librarian of Auschwitz (Ebury). Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 06:34:21 UTC ]
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Interviews Shelly Bhoil Tenzin Dickie is a Tibetan writer and translator and editor of The Treasury of Lives, a biographical encyclopedia of Tibet, Inner Asia, and the Himalayan region. Her edited anthology, Old Demons, New Deities: 21 Short Stories from... Continue reading at World Literature Today
[ World Literature Today | 2019-06-25 14:25:59 UTC ]
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Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:42:28 UTC ]
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The title of Bobby Hundreds’ book — “This Is Not a T-Shirt” — is straight-up transparent: It’s not a T-shirt. It’s less obvious at the outset — but not for long — that it’s also not a traditional memoir, brand history or “how-we-turned-a couple-hundred bucks-into-global-streetwear-label”... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-20 15:40:00 UTC ]
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The title of Bobby Hundreds' book — "This Is Not a T-Shirt" — is straight-up transparent: It's not a T-shirt. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-20 15:30:01 UTC ]
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On a quest to make sense of what was happening to her body, the author Darcey Steinke sought guidance from female killer whales. Continue reading at The Atlantic
[ The Atlantic | 2019-06-18 14:40:31 UTC ]
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Memoirs of faith by Rachel Denhollander, Tom Voss and Rebecca Anne Nguyen, Helen Prejean, and others teach and reassure readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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Serpent’s Tail will publish a new memoir by British-Zimbabwean author Alexandra Fuller. Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 15:11:33 UTC ]
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Adam Kay is sending his exposé of life as a junior doctor during the leadership candidate’s time as health secretary to highlight how he ‘left the NHS in tatters’Adam Kay is sending a copy of his bestselling memoir about life as a junior doctor, This Is Going to Hurt, to all 330 Conservative MPs... Continue reading at The Guardian
[ The Guardian | 2019-06-12 11:40:05 UTC ]
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Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
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Newly retired NBA star Dwyane Wade will tell the story of his life and celebrated basketball career in a new memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-05 17:29:40 UTC ]
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Colin Dayan's brief but explosive memoir of her relationship to her mother should find a place among the more indelible life histories of the last several years. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-05 16:00:01 UTC ]
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In musician and magician Rob Zabrecky's new memoir, "Strange Cures," the Los Angeles of the 1980s and early '90s is an alien landscape of raucous underground nightclubs, seedy Hollywood crack dens and low-rent Silver Lake duplexes; and the Valley is a place where errant teens roam free, sans... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-30 18:01:20 UTC ]
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Blondie lead singer Debbie Harry will tell the story of her career as a musician and actress in a new memoir set for release this fall. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-30 16:44:35 UTC ]
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Pop sensations the Jonas Brothers will tell the story of their lives in the music world in a new memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-29 17:59:56 UTC ]
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Talent management collective Tricycle Talent has acquired a minority stake in Rachel Mills Literary (RML). Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 22:53:46 UTC ]
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What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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