Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
The Blunt Instrument is an advice column for writers, written by Elisa Gabbert (specializing in nonfiction), John Cotter (specializing in fiction), and Ruoxi Chen (specializing in publishing). If you need tough advice for a writing problem, send your question to [email protected].... Continue reading at Electric Literature
[ Electric Literature | 2019-10-18 11:00:04 UTC ]
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HarperCollins imprint HQ will publish a "heartwrenching" post-Holocaust memoir from the mother of Jonathan Safran Foer, the story of which was the basis for his bestselling 2002 novel, Everything is Illuminated. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 20:21:07 UTC ]
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Oneworld has acquired the memoir of the woman who raised seven extraordinarily talented musical children, the Kanneh-Masons, exploring parenting, music education and the boundless potential of all children. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 16:07:07 UTC ]
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Indie publisher Saraband will publish Helen Moat’s memoir covering her 2000-mile cycle journey across Europe, in April 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 00:50:09 UTC ]
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Fourth Estate will publish film director and documentary maker Sarah Aspinall’s memoir, following an auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 16:28:03 UTC ]
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Publisher HarperCollins says Back is first and only account ‘directly from’ US golferFresh from a startling career comeback after years of battling injuries, sex addiction and tabloids, Tiger Woods has announced a new memoir titled Back in which he promises to tell his “definitive story”.The... Continue reading at The Guardian
[ The Guardian | 2019-10-15 15:31:34 UTC ]
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From behind-the-scenes stories of "Mary Poppins" and "The Sound of Music" to the pressures of balancing career and family, Julie Andrews talks candidly about the work involved in her amazing life and career. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-15 13:00:07 UTC ]
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HarperCollins has landed world rights to golf legend Tiger Wood’s first ever memoir, entitled Back, promising the "definitive" story of his career, fall and comeback. Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 21:07:47 UTC ]
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‘Catch and Kill’ follows a reporter’s noirish road to uncovering alleged sexual misconduct at NBC and in Hollywood. Continue reading at The Washington Post
[ The Washington Post | 2019-10-14 16:12:00 UTC ]
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The voice of an ordinary 14-year-old Polish girl comes through loud and clear 70 years later. Continue reading at The Conversation
[ The Conversation | 2019-10-14 08:55:34 UTC ]
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Little, Brown imprint Robinson has signed a memoir from "Supercop" Alistair Livingstone and Mick Dawson’s account of two veterans, one traumatised and one blind, in a pair of deals. Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 03:01:08 UTC ]
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Indie rocker Liz Phair's "Horror Stories" is an explosive, unconventional memoir with a jumble of memories that play out like life. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-10-12 14:00:45 UTC ]
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In this excerpt from her memoir “Home Work,” Andrews looks back at one of her most iconic scenes. Continue reading at The Washington Post
[ The Washington Post | 2019-10-12 13:00:00 UTC ]
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Anyone but the people: from voter suppression to foreign intervention, Rebecca Solnit on the Republican party’s attacks on democracy. | Lit Hub Politics When Stephen King is your father, the world is full of monsters: Joe Hill on standing in the shadow (and light) of his famous dad. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-12 11:30:14 UTC ]
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Doreen St. Félix writes on the memoir “Know My Name,” by Chanel Miller, known previously to the public as Emily Doe, through her victim statement in the Stanford rape case and the trial of Brock Turner. Continue reading at New Yorker
[ New Yorker | 2019-10-11 15:26:18 UTC ]
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Sam Lansky, author of the memoir The Gilded Razor and the West Coast Editor at TIME magazine, will publish a novel in June 2020. Here’s the cover! Lansky’s narrator, Sam, is a writer and recovering addict based in LA in his late 20’s who is on the verge of emotional collapse. He finds himself... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-11 14:00:51 UTC ]
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Adrienne Brodeur’s memoir is a riveting account of what it was like to be her mother’s secret-keeper. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 14:00:00 UTC ]
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The National Book Award finalist answers 10 questions about her debut memoir The Yellow House. The post Building The Yellow House: An Interview With National Book Award Finalist Sarah M. Broom by Cassandra Lipp appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-10-11 13:00:04 UTC ]
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In the fourth book by a “Queer Eye” star this year, the show’s grooming expert comes out as H.I.V. positive. Continue reading at The New York Times
[ The New York Times | 2019-10-11 09:00:01 UTC ]
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Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey... Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 00:46:32 UTC ]
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