Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
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As more German translations are published in the USA, the German Book Office New York supports the growing community of German-to-English literary translators. The post The Task of a Translator in Today’s Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-03 00:00:00 UTC ]
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The ebook market share in Germany shows slow growth in 2015, according to the German Publishers Association and research company GfK. The post Ebook Market Share in Germany Shows Slow Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-02 00:00:00 UTC ]
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Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Benjamin Myers has won the £10,000 Portico Literature Prize 2015 for Fiction while Richard Benson won the £10,000 Portico Prize for non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly. The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
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The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Titles set to follow former rivals Loaded and Nuts in folding as young men turn to mobile phones, social media and free magazinesFHM and Zoo are to close by the end of the year, marking the end of the lads’ mag era that dominated UK magazine publishing in the late 90s and early 2000s.Publisher... Continue reading at The Guardian
[ The Guardian | 2015-11-17 00:00:00 UTC ]
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At the just-concluded Shanghai International Children's Book Fair, held from November 13 to 15, first-time exhibitors and seasoned participants were afforded yet another close-up look at the booming Chinese children's market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
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Speculations are bubbling up again in Germany that a sale of book chain Thalia is on the horizon. Continue reading at The Bookseller
[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Sainsbury’s has released its flagship Christmas television advert featuring children’s author Judith Kerr’s Mog character at its heart, in a bid to raise funds for Save the Children’s literacy campaign. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Many "Walking Dead" fans have been moping about over the past few weeks due to an unexpected and violent character death. Now the recent casting news of actor Jeffrey Dean Morgan has readers of the comic books in a tizzy. Hero Complex can confirm that Morgan has been officially cast in the role... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-11 00:00:00 UTC ]
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“The Walking Dead” has cast Jeffrey Dean Morgan as the villain Negan, Variety has confirmed.Negan is one of the comic book series’ biggest baddies — the leader of the Saviors. He’s expected to make his grand debut at the end of the show’s current sixth season and then return in season seven.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-11-10 00:00:00 UTC ]
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The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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Benedicte Page talks to Kudos, which won the Association of Learned & Professional Society Publishers’ (ALPSP) Award for Innovation in Publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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