Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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‘The Dead’ is the most critically acclaimed and widely studied story in James Joyce’s Dubliners, a collection of 15 short stories written by James Joyce and published in 1914. As we’ve remarked before, Dubliners is now regarded as one of the landmark texts of modernist literature, but initially... Continue reading at Interesting Literature
[ Interesting Literature | 2021-05-29 14:00:07 UTC ]
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The book, written by a British chemist, imagines a wealthy tycoon’s disturbing plan to save (some) humans from a biological disaster. Continue reading at The Washington Post
[ The Washington Post | 2021-05-26 16:14:54 UTC ]
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Sam Riviere’s novel is hard to stop reading — because it’s written as a single paragraph almost 300 pages long. Continue reading at The Washington Post
[ The Washington Post | 2021-05-17 10:52:09 UTC ]
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Forty years ago, IBM researcher Charlie Bennett helped usher in the study of quantum mechanics’ impact on computing. IBM is still at it—and so is Bennett. In May 1981, at a conference center housed in a chateau-style mansion outside Boston, a few dozen physicists and computer scientists gathered... Continue reading at Fast Company
[ Fast Company | 2021-05-07 08:00:30 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Vintage says it will continue to publish Blake Bailey's Philip Roth biography in the UK following sexual assault allegations that have seen Bailey dropped by his agency and the book's shipment and promotion paused in the US. Continue reading at The Bookseller
[ The Bookseller | 2021-04-26 17:36:44 UTC ]
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Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
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Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 08:55:38 UTC ]
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Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post
[ The Washington Post | 2021-04-08 14:00:00 UTC ]
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Find joy — and escape — in books like “Gentlemen Prefer Blondes,” “Cold Comfort Farm” and “The Lunatic at Large” Continue reading at The Washington Post
[ The Washington Post | 2021-03-31 07:44:49 UTC ]
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“You Made Me Love You” collects short stories from throughout Wideman’s acclaimed career. Continue reading at The New York Times
[ The New York Times | 2021-03-26 20:23:09 UTC ]
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Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller
[ The Bookseller | 2021-03-23 15:29:43 UTC ]
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Simon & Schuster Children’s Books is to publish Vespertine, an "epic" YA fantasy duology by Margaret Rogerson. Continue reading at The Bookseller
[ The Bookseller | 2021-03-19 18:14:32 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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