Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Simon & Schuster UK is expanding its commercial women’s fiction website Books and the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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The San Francisco-based publisher's Pulp imprint will specialize in humor, art, memoir, and pop culture for the new adult market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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Jordan Ellenberg, a professor at the University of Wisconsin-Madison, recently designed the Hawking Index, named after Stephen Hawking's book 'A Brief History of Time' (often called 'the most unread book of all time'), to calculate which books are put down the most often. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Boffins have a new way to check on whether we really get through impressive big books, but even half-finished reads help with plunging authorial incomesLike a mean teacher tripping up a keen-to-impress pupil, boffins have come up with a way of calling us on books we don't get through. Named... Continue reading at The Guardian
[ The Guardian | 2014-07-09 00:00:00 UTC ]
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Beyond John Green and Veronica Roth: James Thurber compiled his own list of books that he thought young adults might enjoy, and his picks still hold up today. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Frank Schaeffer is an atheist who prays every day. After 22 books with traditional publishers--some of them bestsellers--he's decided to self-publish his newest, which is sure to stir controversy. But that's nothing new for the former evangelical Christian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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A new display at the recently refurbished bookshop at the British Museum in London, The Wheel of Books, has become a tourist attraction for literati. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-09 00:00:00 UTC ]
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HarperCollins Children’s Books is celebrating the publication of the final Skulduggery... Continue reading at The Bookseller
[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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Five-year-old Lydia Port-Burke has self-published a fairy tale now available in the UK. Proceeds for the book will go to BBC Children in Need. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
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Alejandro Jodorowsky's film 'The Dance of Reality' is based on his unorthodox autobiography; Ernest Kurtz and Katherine Ketcham offer imperfectly wise stories and parables Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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In Smashwords' annual survey, CEO Mark Coker says that indie ebooks selling for $2.99-$3.99 earn as much for their authors as conventionally published ebooks selling for $7.99 or more, but generate "triple the readership." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Fourth Estate has signed a debut novel from the c.e.o. of The Book People, Seni Glaister. Clare... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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Simon & Schuster’s Gallery Books division has entered into a co-publishing agreement with Omnific Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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The Hong Kong Book Fair, now in its 25th year, remains firmly focused on the Chinese-language titles, but has begun to add professional elements and global authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-07 00:00:00 UTC ]
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Monitor contributor Danny Heitman enjoys reading a children's book series about a wealthy elephant named Uncle to his son. What's surprising about that? His son is a teenager. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-05 00:00:00 UTC ]
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Hard on the heels of his 2014 Kate Greenaway award, Jon Klassen has picked up a second UK... Continue reading at The Bookseller
[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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Penguin is donating a copy of Jeremy Paxman’s history of the First World War to every... Continue reading at The Bookseller
[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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According to staff, World Book Night U.S. will be suspended due to lack of money. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-03 00:00:00 UTC ]
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The Guadalajara Book Fair's guest nation, Argentina, will honor literary greats and acknowledge Mexico as a haven for exiled writers during the Dirty War. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-03 00:00:00 UTC ]
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Viewpoint Books in Columbus, Ind., which was founded in 1973, has been placed on the market by its current owners, Terry and Susan Whittaker. The Whittakers have owned the store since 1979 and want to retire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
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