A David Carey Retrospective

David Carey has never been an adherent of the famous line from “Oklahoma!,” “going about as far as they can go.” On June 25, he announced that he would be stepping down from president of Hearst Magazines, a penultimate job for many. And the same happened in September 2005, when he moved from publisher of The New Yorker—three years after achieving profitability at a brand that had been a money loser since 1985—to launch Condé Nast Portfolio. The 2009 folding of CNP—caused by the recession and digital media's impact on Advance Publications’ newspapers, which at that time was subsidizing Condé Nast’s magazines—was arguably the one glitch in Carey’s stellar career. But it did not stop former Hearst CEO Frank A. Bennack, Jr. from looking at the big picture in hiring him as president of the company's magazine division in June 2010. It was a homecoming, as Carey first gained notice in the late-1980s as Cosmopolitan marketing director while still in his 20s. In 1991, Carey and Wall Street Journal page 1 editor Steve Swartz were the leaders in the Hearst/Dow Jones joint venture that launched SmartMoney in 1992. They were founding publisher and editor, respectively, of a title that carved a niche in the personal business sector then-dominated by Money and Kiplinger’s Personal Finance. SmartMoney was Swartz’s first exposure to Hearst, where he would eventually rise to become Bennack’s successor as president and CEO in 2013. Among those impressed by Carey’s success at SmartMoney was... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-26 00:00:00 UTC ]
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