A 40-year account of the evolution of Hispanic print media

After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection.  Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National Association of Hispanic Publications and a leading source for numbers on Hispanic print media. Since 1977, when he helped launch a nonprofit magazine serving the Latino community, Whisler has been a historian, researcher and advocate for the Hispanic publishing industry. In the course of that work, he has collected copies of magazines and newspapers from around the country: some local, socially focused publications; others national in scope; still others designed for political activism. Together, he realized, these publications chronicled the history and evolution of not only the medium but also the Hispanic population in the U.S. over the past 40 years. Initially he approached the Library of Congress to gauge interest in housing the collection, but he says they were "utterly not interested.” When he was ready to relocate his offices, finding a new permanent home for these publications became a priority. After contacting other locations, he finally arrived at an agreement with California State University, San Bernardino, which had both the interest and the space to house the collection. Whisler estimates the archive, which weighed in at five tons of paper, contains samples of... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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