With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher's views for all content come from non-BuzzFeed networks. More specifically, he shared that Facebook video produces 27 percent of the views and Snapchat brings in 21 percent. 2. PubMatic CEO Rajeev Goel told an audience at Dmexco that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. Publishers are rightfully scared of the phenomenon, especially since Apple's IOS9 system became available last week. It allows developers to sell ad-blocking apps on it for iPhones. 3. Also speaking at Dmexco, Amy Cole, head of brand development for Instagram EMEA, made the case for brands to buy ads on Instagram, citing data from 400 Nielsen studies covering two years of campaigns. Per Cole, 97 percent of ads have generated "significant" ad recall, with the average campaign boosting recall by 17 points. 4. JD.com, China's largest business-to-consumer site, has more than 600 million users and 373 million people who purchase straight from the site. 5. Anonymity app Whisper touts more than 10 million users, 10 billion page views a month and a whopping 1 million app users every minute. 6. Remember Lauren Conrad... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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While much of the U.S. experienced cold weather this past week, Midwestern booksellers were especially affected by the Polar Vortex, causing days of subzero temperatures that kept customers out of stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-26 00:00:00 UTC ]
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Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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Among the headlines this week: Mixed results for libraries at the polls; the battle over Europe's bold open access plan heats up, as AAP and other stakeholders weigh in; and Tim Berners-Lee pushes his plan to save the Internet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-08 00:00:00 UTC ]
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Bob Woodward’s Fear: Trump in the White House has stormed into the Weekly E-Book Ranking number one spot—the second US journalist to top the ebook chart with a damning appraisal of the president this year, albeit with fewer references to Trump eating Big Macs in the Lincoln Bedroom than Michael... Continue reading at The Bookseller
[ The Bookseller | 2018-10-01 00:00:00 UTC ]
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Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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Among the titles optioned this week are a Stephen King short story from the 1970s and a biography of the notorious commodities trader and tax dodger Marc Rich, who was pardoned by Bill Clinton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-10 00:00:00 UTC ]
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This week's hot books include a philosophical title on the feelings of animals, and a Spanish historical women's fiction novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-10 00:00:00 UTC ]
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‘Children of Blood and Bone,’ Jimmy Fallon’s first ’Tonight Show’ book club pick, is among the titles enjoying a boost in print unit sales this week. Plus Philadelphia Eagles QB Nick Foles publishers a memoir, and ‘Impractical Jokers’ costar James S. Murray launches a near-future SF trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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In this week’s column, R.L. Stine goes graphic, Claire Needell takes her sophomore novel to HarperTeen, Neal Porter signs a Caldecott Medalist, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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A forthcoming biography of Tiger Woods is nabbed for a docu-series, while HBO zeroes in on another Tom Perrotta property. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Among the books generating buzz at this week's London Book Fair are a nonfiction title about the modern-day investigation into who betrayed Anne Frank and her family and a psychological thriller out of Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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‘This Is Us’ star Chrissy Metz debuts at #5 in hardcover nonfiction with the self-help title ‘This Is Me.’ Plus the first book from Rick Riordan’s new Disney imprint lands at #10 in children’s frontlist fiction, and several books show how authors and readers keep the faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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This week: the women who made an art of having an opinion, plus Hieu Minh Nguyen's brilliant and disquieting poetry collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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S&S preempts a nonfiction book by a lauded reporter, Chronicle re-ups a Marlon Bundo co-creator, Thomas & Mercer lays down six figures for an indie bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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Among this week's headlines: The FY2019 budget battle begins; why a bill aimed at sex trafficking is causing censorship concerns; and how the University of Michigan I-School is fighting fake news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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