It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
News tagged with:
#holiday shoppers
#released today
#$20 million
#$200 million
Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
More news stories like this |
Profile Books will publish a biography of “legendary” Yorkshire cyclist Beryl Burton, through its Pursuit imprint in 2021. Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profile snaps
#profile books
Among the headlines this week: Mixed results for libraries at the polls; the battle over Europe's bold open access plan heats up, as AAP and other stakeholders weigh in; and Tim Berners-Lee pushes his plan to save the Internet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mixed results
Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
More news stories like this |
Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital summit
#robert galbraith
#ebook number
Bob Woodward’s Fear: Trump in the White House has stormed into the Weekly E-Book Ranking number one spot—the second US journalist to top the ebook chart with a damning appraisal of the president this year, albeit with fewer references to Trump eating Big Macs in the Lincoln Bedroom than Michael... Continue reading at The Bookseller
[ The Bookseller | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bob woodward
#white house
#ebook chart
#michael wolff
London’s newly launched crime and thriller festival Capital Crime is preparing a new social outreach initiative to provide sixth form students with an insight into how they might be able to pursue careers in writing or publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing careers
#capital crime
Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post italy
#book market
#digital dynamic
#book marketplace
This week's hot books include a philosophical title on the feelings of animals, and a Spanish historical women's fiction novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-10 00:00:00 UTC ]
More news stories like this |
Among the titles optioned this week are a Stephen King short story from the 1970s and a biography of the notorious commodities trader and tax dodger Marc Rich, who was pardoned by Bill Clinton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#film deals
#bill clinton
‘Children of Blood and Bone,’ Jimmy Fallon’s first ’Tonight Show’ book club pick, is among the titles enjoying a boost in print unit sales this week. Plus Philadelphia Eagles QB Nick Foles publishers a memoir, and ‘Impractical Jokers’ costar James S. Murray launches a near-future SF trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jimmy fallon
#tonight show
In this week’s column, R.L. Stine goes graphic, Claire Needell takes her sophomore novel to HarperTeen, Neal Porter signs a Caldecott Medalist, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#caldecott medalist
Among the books generating buzz at this week's London Book Fair are a nonfiction title about the modern-day investigation into who betrayed Anne Frank and her family and a psychological thriller out of Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nonfiction title
#psychological thriller
A forthcoming biography of Tiger Woods is nabbed for a docu-series, while HBO zeroes in on another Tom Perrotta property. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#film deals
#forthcoming biography
#tiger woods
This week: the women who made an art of having an opinion, plus Hieu Minh Nguyen's brilliant and disquieting poetry collection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
More news stories like this |
‘This Is Us’ star Chrissy Metz debuts at #5 in hardcover nonfiction with the self-help title ‘This Is Me.’ Plus the first book from Rick Riordan’s new Disney imprint lands at #10 in children’s frontlist fiction, and several books show how authors and readers keep the faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hardcover nonfiction
#rick riordan
#frontlist fiction
#books show
Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
S&S preempts a nonfiction book by a lauded reporter, Chronicle re-ups a Marlon Bundo co-creator, Thomas & Mercer lays down six figures for an indie bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#nonfiction book
#indie bestseller
Among this week's headlines: The FY2019 budget battle begins; why a bill aimed at sex trafficking is causing censorship concerns; and how the University of Michigan I-School is fighting fake news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sex trafficking
Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french market
#taking note
#shortlisted titles