9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort.  His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt

The Springer Nature @ Frankfurt Book Fair site brings together online activities the company is organizing around the Frankfurter Buchmesse. The post Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-29 17:06:17 UTC ]
More news stories like this | News stories tagged with: #post germany #frankfurt appeared #digital hub #online activities #frankfurter buchmesse #frankfurt book fair #springer nature


Beijing International Book Fair’s Digital ‘Smart BIBF’ Is Open

With a reading festival already under way for a month, the Beijing trade show opens 'phase one' of its online evocation. The post Beijing International Book Fair’s Digital ‘Smart BIBF’ Is Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-01 14:12:22 UTC ]
More news stories like this | News stories tagged with: #open appeared #reading festival


DHA focuses on fiction for New Writers Open Week

David Higham Associates (DHA) is running a series of events for adult and children’s fiction writers in its next New Writers Open Week. Continue reading at The Bookseller

[ The Bookseller | 2020-08-31 14:20:32 UTC ]
More news stories like this | News stories tagged with: #fiction writers


Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with: #post germany #transformative agreements #open access #90th percentile #springer nature


Audible takes 'eye-opening' exploration of race and relationships

Audible is releasing an “eye-opening” exploration of race and relationships from couple Tineka Smith and Alex Court. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 18:03:26 UTC ]
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One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
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Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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Print Unit Sales Had Double-Digit Gain Last Week

Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
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Print Units Fell 9% Last Week

Unit sales of print books fell 9.2% in the week ended March 28 compared to the previous week at outlets that report to NPD BookScan. Of the four major categories, only juvenile fiction saw an increase over the prior week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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This Week's Bestsellers: March 9, 2020

This week, we’re looking at the top-selling e-books as ranked by Bookstat, and comparing those unit sales to print unit sales from BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-07 05:00:00 UTC ]
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PW Picks: Books of the Week, Mar. 9, 2020

This week, we highlight new books from David Sheff, Kathy Reichs, Max Allan Collins and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-05 05:00:00 UTC ]
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Eye Books unveils digital list Lightning Bolts

Independent publisher Eye Books has unveiled a digital-first fiction list, Lightning Bolts. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 15:02:30 UTC ]
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Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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Digital Bestseller Lists: Kay tops weekly e-book ranking as Amazon list joins line-up

As the old saying goes, new year, new e-book charts—the Bookstat E-Book Top 10 is joining the Publisher E-Book Ranking in The Bookseller’s regular e-book chart section. Continue reading at The Bookseller

[ The Bookseller | 2020-01-10 11:38:52 UTC ]
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Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-08 21:27:51 UTC ]
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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
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Russia’s Clever Media Group Eyes Asian Markets in the New Year

With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
More news stories like this | News stories tagged with: #post russia #year appeared #russian children #book publisher #children's book


Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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This Week's Bestsellers: December 9, 2019

James Patterson has two new books on our list, one centered on staple character Alex Cross and the other starring Ali Cross, the detectives son. Plus the Trump White House and WWII remain fertile ground for authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-06 05:00:00 UTC ]
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Weekly E-Ranking: Pullman Lights up the digital chart

Philip Pullman’s His Dark Materials, collated into a single e-book, has subtly knifed Lee Child in the back to claim the Weekly E-Book Ranking number one. Continue reading at The Bookseller

[ The Bookseller | 2019-11-29 09:51:32 UTC ]
More news stories like this | News stories tagged with: #philip pullman #dark materials #single e-book #e-book ranking