From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio: Show last month, we've pulled a few key insights into what some of the digital media pro's from our breakout sessions are thinking about when it comes to mobile and social media engagement, SEO, data and more. Test everything for mobile. What's actually resonating with consumers on their smartphones? For one thing, content with "snappy headlines" and "tight copy," according to Erin Weaver, director of audience development at Group Nine Media. "Real estate is limited on mobile and social media," she said. "Know your character limits and keep all experiences mobile-friendly." This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. While Group Nine's editors all write on desktops and its video teams edit on desktops, everything the company publishes gets previewed on mobile devices before it goes live. Mind your search terms. If search traffic is a priority, topic and keyword data can be used to help inform every stage of content creation, said Lexi Herrick, associate director of SEO and data at SourceMedia. Editors can and should be looking to both internal... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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The great year of consolidation continues in the mass-market magazine space. National Enquirer publisher American Media Inc. announced Friday that it has acquired 13 celebrity and teen titles from Bauer Media USA—including In Touch, Life & Style, Closer, J-14, and the recently launched Teen... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-15 00:00:00 UTC ]
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Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-03 00:00:00 UTC ]
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Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo. The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Meredith Corp. names a publisher for Allrecipes, Glamour hires an art director from Cosmo, and more media moves this week. The post The Economist Taps New Publisher and COO | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-13 00:00:00 UTC ]
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Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
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Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions. The post How publishers are monetizing their Facebook groups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-23 00:00:00 UTC ]
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Meredith Corp. CEO Tom Harty had some big news to share with Time Inc. staffers during a town hall yesterday in New York: Legendary (and newly acquired) titles Sports Illustrated, Fortune, Money and Time will be sold. The Iowa-based Meredith owns monthly magazines that target women, including... Continue reading at AdWeek
[ AdWeek | 2018-03-22 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell the flagship publication Time, as well as Sports Illustrated, Fortune and the Money brand, after completing a review of the $1.8-billion deal. The company also intends to eliminate about 1,000 jobs over... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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Amazon has a new way to reel you into Audible now that smart speakers are a big deal: give you a freebie just by asking. As of this week, anyone who's new to Audible can ask an Echo speaker to read a full audiobook at no cost. You don't have to be pi... Continue reading at Engadget
[ Engadget | 2018-03-14 00:00:00 UTC ]
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Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-10 00:00:00 UTC ]
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Time Inc. decided that if its famous magazine titles such as Time, People and Sports Illustrated were going to survive the wrenching shift from print publishing to digital viewership, the company couldn’t do it alone. And so Time agreed to be acquired by another magazine publisher, Meredith... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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Magazine publisher and broadcast company Meredith Corp. said Sunday afternoon it will acquire Time Inc. in a deal valued at $2.8 billion, a further sign of the steep challenges facing the print magazine industry. The Des Moines, Iowa-based company said in a statement that it has agreed to pay... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-27 00:00:00 UTC ]
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The rightwing billionaires are believed to be backing Meredith’s bid for the renowned media group but it is not the most obvious move for the brothersThe Koch brothers don’t usually court media attention so why are the rightwing billionaire businessmen suddenly so interested in Time Inc, the... Continue reading at The Guardian
[ The Guardian | 2017-11-17 00:00:00 UTC ]
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This year's education innovators are transforming how—and what—we learn. This year's education innovators are transforming how—and what—we learn.Online learning used to involve little more than clunky ebook versions of standard textbooks. No longer. Today the most... Continue reading at Fast Company
[ Fast Company | 2017-03-09 00:00:00 UTC ]
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Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
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