From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio: Show last month, we've pulled a few key insights into what some of the digital media pro's from our breakout sessions are thinking about when it comes to mobile and social media engagement, SEO, data and more. Test everything for mobile. What's actually resonating with consumers on their smartphones? For one thing, content with "snappy headlines" and "tight copy," according to Erin Weaver, director of audience development at Group Nine Media. "Real estate is limited on mobile and social media," she said. "Know your character limits and keep all experiences mobile-friendly." This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. While Group Nine's editors all write on desktops and its video teams edit on desktops, everything the company publishes gets previewed on mobile devices before it goes live. Mind your search terms. If search traffic is a priority, topic and keyword data can be used to help inform every stage of content creation, said Lexi Herrick, associate director of SEO and data at SourceMedia. Editors can and should be looking to both internal... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
[caption id="attachment_160093" align="alignright" width="150"] Jon Werther[/caption] National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-12 20:33:28 UTC ]
More news stories like this
Avaaz uncovers 500 accounts using fake news to spread white supremacy messageA web of far-right Facebook accounts spreading fake news and hate speech to millions of people across Europe has been uncovered by the campaign group Avaaz.Facebook, which is struggling to clean up the platform and... Continue reading at The Guardian
[ The Guardian | 2019-05-22 04:00:20 UTC ]
More news stories like this
The use of smart speakers is on the rise, as is car listening, in reported audiobook consumption in the Audio Publishers Association's 2019 annual survey. The post A First: APA Research Sees 50 Percent of Americans Listening to an Audiobook appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-29 00:00:00 UTC ]
More news stories like this
When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-12-06 00:00:00 UTC ]
More news stories like this
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
More news stories like this
Meredith Corp. agreed to sell Fortune magazine and its related businesses for $150 million, furthering the company’s efforts to shed the news-focused brands it acquired in buying Time Inc. The buyer... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-09 00:00:00 UTC ]
More news stories like this
Meredith Corp. agreed to sell Fortune magazine and its related businesses for $150 million, furthering the company's efforts to shed the news-focused brands it acquired in buying Time Inc. The buyer is Thai businessman Chatchaval Jiaravanon, an owner of the Charoen Pokphand Group conglomerate,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-09 00:00:00 UTC ]
More news stories like this
Penguin Random House has unveiled two new voice-activated 'skills' for Amazon’s Alexa devices. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
More news stories like this
Time magazine's current owner has some advice for billionaire Marc Benioff and his wife, who are acquiring the iconic publication: Its days as a weekly should probably be over.Meredith Corp., the publisher that agreed to sell Time for $190 million last month, suggests that the title will need an... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
More news stories like this
Like in previous months, the top performing print magazine issues of April featured a mix of both escapism and depictions of dire crises, according to the most recent data from GfK MRI's Issue Specific Study, which measures how well individual issues perform against a magazine's 12-month... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
More news stories like this
Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
More news stories like this
A federal appellate court has upheld the dismissal of a longstanding antitrust suit against Hearst and Time Inc.—among other current and former magazine publishers—filed by defunct wholesaler Anderson News, LLC, likely ending a legal battle so protracted that several of its original parties no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-07 00:00:00 UTC ]
More news stories like this
Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers. The post For news publishers, smart speakers are the hot new platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
More news stories like this
The great year of consolidation continues in the mass-market magazine space. National Enquirer publisher American Media Inc. announced Friday that it has acquired 13 celebrity and teen titles from Bauer Media USA—including In Touch, Life & Style, Closer, J-14, and the recently launched Teen... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-15 00:00:00 UTC ]
More news stories like this
Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-03 00:00:00 UTC ]
More news stories like this
Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo. The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this
Meredith Corp. names a publisher for Allrecipes, Glamour hires an art director from Cosmo, and more media moves this week. The post The Economist Taps New Publisher and COO | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-13 00:00:00 UTC ]
More news stories like this
Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
More news stories like this