6 Email Marketing Myths Debunked

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
News tagged with: #email marketing #book publishers

Other Publishing stories related to: '6 Email Marketing Myths Debunked'

Publishers Struggle With Flat Market

Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat market #publishers struggle #challenges publishers

As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #daily mail #ad agency #general manager #stay afloat #major players

Licensing Hotline: August 6

Quirk Books's 'Home Alone' picture book, new Star Wars Little Golden Books, Chronicle's bestsellers-to-brands initiative, Dynamite's expanding roster of licenses, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #quirk books #picture book #star wars

Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish content #select group

Can Technology Replicate Word-of-Mouth Book Marketing?

Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
More news stories like this |

What Are They Thinking? F.T.‘s ’Emerging Markets'

Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets #axel springer #paying $1

My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing assistant #mara books

E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #vat rates #ebook market

Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

“The Markets will be the UN for Publishing,” A Chat with Holger Volland

Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter chat #holger volland

My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
More news stories like this |

How 6 big publishers think about their technology staffs

Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday

[ Digiday | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #wide range

International Hot Book Properties: Week of July 6, 2015

A Swedish romance set to make American publishing history, and a Spanish coming-of-age novel by the co-author of a popular crime series are among the titles heating up the global market this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles heating #global market

This Week's Bestsellers: July 6, 2015

A former Playboy bunny hops onto this week’s PW Bestsellers lists. Plus other reality TV stars make their list debuts, and a Disney prequel has its best week yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #list debuts

Book Deals: Week of July 6, 2015

Playwright and PEN winner Victor Lodato sells his sophomore novel to SMP, YouTube star Marzia Bisognin lands a deal for her debut novel, former senators Tom Daschle and Trent Lott explore a D.C. crisis at Bloomsbury, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals

PW Picks: Books of the Week, July 6, 2015

This week, dirty Seinfeld fan fiction, a David Lynchian campus novel, and Kim Stanley Robinson's latest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this |

James ties down second consecutive number one, half-year market gains

E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years.    Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive number #physical sales

Graphic Novel, Comics Market Rises to $935 Million in 2014

Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel #graphic novels #book trade #periodical comics

Medium ditches passwords for single-use email links

Passwords are, by many accounts, quickly going the way of the dodo. And while many sites now allow users to log in via social media, they're not always a viable option. That's why (as an alternative to logging in via Facebook or Twitter) blog-publish... Continue reading at Engadget

[ Engadget | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable option

German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #print sales