BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday, executives said there are still challenges with making money and efficiently streaming data on mobile. (Elisabetta Romano, head of TV and media at Ericsson, pointed out that experiencing a six-second delay can be as stressful as watching a horror movie alone or doing a math test.) For Arlie Sisson, Condé Nast's vp of product and design, 2016 is "the most exciting year to be in content" as legacy publications continue to test their tech talent through branded and editorial innovations. Here are five ways the mobile audience is changing modern media: 1. New partnerships are possible. The mobile era allows legacy publications to collaborate with new media properties and tech companies in ways they couldn't a few years ago, Sisson said. "How do we monetize this differently? We look to our partners for that," she said. "There are new partners in this space. We just revealed the first cover of Vanity Fair on Snapchat, the first publication to do a pop-up channel. Totally monetizable. It's so exciting and a beautifully done demographic in that sense—but on the same side, a new and interesting product that our sales team is excited to take out to market because it's new." 2. Media has been... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-26 00:00:00 UTC ]