BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday, executives said there are still challenges with making money and efficiently streaming data on mobile. (Elisabetta Romano, head of TV and media at Ericsson, pointed out that experiencing a six-second delay can be as stressful as watching a horror movie alone or doing a math test.) For Arlie Sisson, Condé Nast's vp of product and design, 2016 is "the most exciting year to be in content" as legacy publications continue to test their tech talent through branded and editorial innovations. Here are five ways the mobile audience is changing modern media: 1. New partnerships are possible. The mobile era allows legacy publications to collaborate with new media properties and tech companies in ways they couldn't a few years ago, Sisson said. "How do we monetize this differently? We look to our partners for that," she said. "There are new partners in this space. We just revealed the first cover of Vanity Fair on Snapchat, the first publication to do a pop-up channel. Totally monetizable. It's so exciting and a beautifully done demographic in that sense—but on the same side, a new and interesting product that our sales team is excited to take out to market because it's new." 2. Media has been... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-26 00:00:00 UTC ]
A pair of best-selling works by staff writers for The New Yorker, Lawrence Wright's "Going Clear" and George Packer's "The Unwinding," were among 10 books chosen for the nonfiction long-list of the National Book Awards.Besides Mr. Wright's investigation of Scientology and Packer's bleak account... Continue reading at Crains New York
[ Crains New York | 2013-09-19 00:00:00 UTC ]
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Seth Godin traces the ups and downs of the independent bookstore since WWII, while proclaiming that today is "a golden age for books," crediting Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
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Earlier this week, Random House shelled out more than $3.5 million for Lena Dunham’s first book, Not That Kind of Girl. She has an amazing résumé for anyone, let alone a 26-year-old, having directed two feature films and scored four Emmy nominations for her TV show, HBO’s Girls. But what makes... Continue reading at Slate
[ Slate | 2012-10-12 00:00:00 UTC ]
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Aurum Press has won a five-way auction for a non-fiction title about the Golden Age of... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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Mark Coker of Smashwords became the leader of indie ebook writers--including some with dirty minds--in a fight against censorship and PayPal. He also has strong feelings about the DOJ's ebook pricing lawsuit.Mark Coker is the CEO of Smashwords, an ebook publishing and distribution platform.... Continue reading at Fast Company
[ Fast Company | 2012-04-20 00:00:00 UTC ]
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Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and youll be... Continue reading at AdWeek
[ AdWeek | 2011-07-11 00:00:00 UTC ]
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