BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday, executives said there are still challenges with making money and efficiently streaming data on mobile. (Elisabetta Romano, head of TV and media at Ericsson, pointed out that experiencing a six-second delay can be as stressful as watching a horror movie alone or doing a math test.) For Arlie Sisson, Condé Nast's vp of product and design, 2016 is "the most exciting year to be in content" as legacy publications continue to test their tech talent through branded and editorial innovations. Here are five ways the mobile audience is changing modern media: 1. New partnerships are possible. The mobile era allows legacy publications to collaborate with new media properties and tech companies in ways they couldn't a few years ago, Sisson said. "How do we monetize this differently? We look to our partners for that," she said. "There are new partners in this space. We just revealed the first cover of Vanity Fair on Snapchat, the first publication to do a pop-up channel. Totally monetizable. It's so exciting and a beautifully done demographic in that sense—but on the same side, a new and interesting product that our sales team is excited to take out to market because it's new." 2. Media has been... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-26 00:00:00 UTC ]
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The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
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The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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(Reuters) - A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. The measure may cost news publishers web traffic a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-13 00:00:00 UTC ]
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Move over pumpkin pie. There are so many ways to be creative with fall’s favorite ingredient. Averie Sunshine, author of 'Cooking with Pumpkin: Recipes That Go Beyond the Pie' (Countryman Press, Oct.), offers five tasty alternative ideas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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So, you've signed up for Amazon's Kindle Unlimited service and now you're feeling a little overwhelmed by what's on offer? That's OK; it's not often that you're faced with the sudden availability of over 600,000 digital books to sample at once. Here are a few practical pointers to help you... Continue reading at Wired
[ Wired | 2014-07-21 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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Change ahead for Frankfurt Book Fair and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company
[ Fast Company | 2014-03-11 00:00:00 UTC ]
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Mark Coker of Smashwords, which recently inked a major content deal with Scribd, weighs in on how the all-you-can-read model changes the way we read, how authors make creative choices, and how everyone gets paid.Is a "Netflix for ebooks" nearing viability? Yesterday, Smashwords, the largest... Continue reading at Fast Company
[ Fast Company | 2013-12-20 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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I wrote the other week about Rupert Murdoch's newspaper outfit, News UK, being reborn by putting a digital smile on Wapping's face.Now, with the company's move to London Bridge in mind, the publisher has put a smile on the face of Southwark Cathedral by donating £1,000 to its All Hallows... Continue reading at The Guardian
[ The Guardian | 2013-12-17 00:00:00 UTC ]
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The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD
[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium. The Internet officially met the site in August 2012, and since then, Medium’s popularity has grown enough for even the most ske ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
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If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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