In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers. The panel was moderated by Anna Bager, svp and general manager, video and mobile at the IAB. Anna Bager: We are honored and I'm very excited to have such a great group of people in the room to talk about what we're about to soon experience during the NewFronts. I would like to have a conversation around where the largest business opportunities are and also where the creative opportunities and challenges lie. So I want to start by asking the traditional publishers in the room who don't necessarily come from a digital video background, Michael [Zimbalist] and Michael [Klein] and Rahul. Where do you see the greatest opportunities, and do you feel that you're reaching new audiences? Michael Zimbalist: Yes, we are unquestionably reaching new audiences and taking on new capabilities and expressing the content we create in an entirely new form, so the business opportunities are the opportunities of a new business line. And the capabilities are widespread throughout the organizations, such that we can do videos as extensions of our journalism—but also commercial video for our advertisers. Michael Klein: Condé Nast Entertainment was created to take these... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-27 00:00:00 UTC ]
News tagged with:
#two-week period
#constant state
A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#agreed terms
#1st september
Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this |
With ebooks and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading... Continue reading at Engadget
[ Engadget | 2012-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guggenheim museum
Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#future plc
HarperCollins UK saw revenues up over 5% year-on-year for the first quarter of 2012, c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins uk
#5% year-on-year
It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ppa conference
#challenging market
#big surprise
#major publishers
#big step
The Policy Press (TPP) has revealed plans to increase its digital focus as the popularity of e-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital focus
#policy press
#revealed plans
The general secretary of the Society of Authors has called for a one-on-one meeting with culture... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#general secretary
Digital revenues for Simon & Schuster US climbed 64% in the first quarter of the year, while... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital revenues
#simon schuster
The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading agency
#publishers association
Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#today announced
Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
By James Sturdivant The 2012 Publishing Business Conference & Expo brought together more than 1,300 industry experts and solutions providers for three days of education, idea sharing and opportunity at the... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#center stage
#james sturdivant
Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
More news stories like this |
Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York
[ Crains New York | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook readers
#increasingly popular
#paperback books
#important parts
#rapid growth
#nook app
Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times
[ The New York Times | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media equation
#buzz bissinger
Digital Rights Management software was originally meant to restrict pirating of ebooks, but many complain because of the restrictions it places on users. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
More news stories like this |
Two titles from Simon & Schuster have made the shortlist for the Melissa Nathan Award for... Continue reading at The Bookseller
[ The Bookseller | 2012-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ss takes
#simon schuster
Nothing has challenged bricks-and-mortar bookstores to reconsider their physical space and what they carry more than the recession and the rise of ebooks. Recently, two independents announced that they will reduce their space. Third Street Books in McMinnville, Ore., which expanded in 2006, is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical space
#street books
#digital age
Publisher concerns over whether the ebook agency model can survive globally in the wake of the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this |